When is the Best Time to Call a Client in Nigeria?

When is the Best Time to Call a Client in Nigeria?

From Sales For The Nigerian Business Person: The Sales and Marketing Blueprint by Tavershima Ayede

April 20, 2026 · 21 min

About this episode

This episode discusses the best times to call clients in Nigeria and offers tips for securing advancements in business communication.

Have you ever sat staring at your phone on a Monday morning, wondering if it’s too early to dial a potential client? Many Nigerian business owners and newbies struggle with this exact anxiety, worrying if a 7:30 a.m. call is intrusive or if waiting until 3:30 p.m. means they've missed the boat. In this episode, I’m clearing the air: in Nigeria, anytime after 9:00 a.m. is a perfectly appropriate time for a business call. While I personally am comfortable making calls as early as 8:30 a.m., I recommend you wait until 9:00 a.m. sharp when people are settled at their desks and ready to be diligent. But if you want to eliminate the guessing game entirely, you need to learn how to secure advancements. An advancement is simply a mutually agreed-upon next step. Instead of accepting a vague "call me at the end of the week," narrow it down like I would with "Uncle Tony" (Tony Elumelu - not my real uncle - also not really my friend - in fact I don't know him personally). Ask for a specific day and time—like Saturday at 2:00 p.m.—so that when you call, you know you aren't a bother because they gave you that slot. We also discuss why you should throw the 9:00 a.m. rule out…

Topics covered

  • client communication
  • business calls
  • Nigerian business culture

Keywords

  • business calls
  • timing
  • advancements
  • Nigerian business

Mentioned in this episode

Places: Nigeria

More episodes of Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Explore listener stats, chart rankings, contacts and more on the Sales For The Nigerian Business Person: The Sales and Marketing Blueprint podcast page.