Attract Your Dream Clients
From Schmidt List - Business Insights by Kurt Schmidt
February 2, 2026 · 28 min · Episode 310
About this episode
The episode discusses strategies for attracting clients authentically and effectively in service-driven industries.
Welcome to Schmidt List, Episode 310!Join host Kurt Schmidt as he brings together an expert panel featuring Joe Peterson, Jay Kallman, and Ashley Roloff for an insightful conversation inspired by Kurt’s latest book, The Attraction Agency.This episode delves into a transformative approach for agencies and consultants—shifting from chasing clients to attracting them with authenticity, expertise, and brand consistency. Drawing from their experiences in marketing, consulting, and entrepreneurship, the panelists share compelling stories and valuable insights on understanding clients' true pain points, fostering trust across teams, and standing out through genuine connections.The discussion covers practical strategies for effective client discovery, aligning stakeholders, and using data to create solutions that resonate. It also explores the impact of AI on agency workflows, highlighting how technology is enhancing efficiency, improving communication, and empowering professionals to deliver results with authenticity.Whether you work in marketing, consulting, or any service-driven industry, this episode offers actionable advice on building trust, maintaining consistency, and combining…
People in this episode
Host: Kurt Schmidt
Guests: Joe Peterson, Jay Kallman, Ashley Roloff
Topics covered
- client attraction
- marketing strategies
- consulting
- authenticity
- AI in business
- building trust
Keywords
- client discovery
- trust building
- brand consistency
- AI impact
- entrepreneurship
- marketing insights
Mentioned in this episode
Books & works: The Attraction Agency
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