Social Audio for the Win | Bryant Powell

About this episode

Bryant Powell discusses the significance of social audio for companies and shares insights on podcasting's role in brand awareness.

Bryant Powell , Associate Director of Social Media Omnichannel Capabilities at Bristol Myers Squibb Join host Ann Kraus for a conversation with Bryant Powell, a marketer and podcaster, about the importance of social audio presence for companies. Bryant shares statistics highlighting the growth of podcasting and its effectiveness in increasing brand awareness. He also discusses how podcasting can help organizations establish an authentic brand voice. Bryant provides insights on how agencies can start their own podcasts, emphasizing the need for client education, persistence, and creating engaging content. He also offers advice on finding compelling stories and the importance of asking "why" in podcast interviews. The conversation wraps with some notes on social listening and its role in shaping brand messaging.

People in this episode

Host: Ann Kraus

Guest: Bryant Powell

Topics covered

• social audio
• podcasting
• brand awareness
• authentic brand voice
• client education
• social listening

Keywords

• social audio
• podcasting
• brand voice
• marketing
• engaging content
• client education
• storytelling

Mentioned in this episode

Organizations: Bristol Myers Squibb

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