The Last Unskippable Ad: DOOH's Programmatic Power Fueling Real-World Results
From Simpli.fi by Simpli.fi
June 17, 2025 · 17 min · Season 2 · Episode 35
About this episode
Dave Kovall discusses the impact of GSTV's video network on modern marketing through digital out-of-home advertising.
In an era of constant distraction, GSTV has found a rare opportunity: uninterrupted attention. Dave Kovall explains how GSTV’s video network reaches 115 million consumers each month with sound-on, full-motion ads at the gas pump. Backed by eye-tracking data, Dave shares why digital out-of-home is a must for modern marketers and how brands can thrive in these hyper-contextual spaces.
People in this episode
Guest: Dave Kovall
Topics covered
- digital out-of-home
- programmatic advertising
- consumer engagement
- marketing strategies
- video advertising
Keywords
- DOOH
- programmatic power
- unskippable ads
- gas pump advertising
- eye-tracking data
Mentioned in this episode
Organizations: GSTV
More episodes of Simpli.fi
- The 2026 Marketing Trends · January 22, 2026 · 15 min
- Mastering Programmatic Advertising | Matt Bailey · May 13, 2025 · 16 min
- Cracking the Code of Effective CTV Commercials | Hernan Vazquez · May 9, 2025 · 14 min
- SEO Mastery | Bear Newman · May 9, 2025 · 12 min
- Social Audio for the Win | Bryant Powell · May 9, 2025 · 11 min
- Mindset Secrets for Entrepreneurs | Tommy Walker · May 9, 2025 · 12 min
Explore listener stats, chart rankings, contacts and more on the Simpli.fi podcast page.