Encore: 3form's Digital Strategy to Build Pre-Sale Brand Equity

About this episode

Karli Slocum discusses digital strategy and brand consistency in the building materials industry with host Beth.

We're bringing this one back. Karli Slocum's conversation with Beth on digital strategy, self-serve experiences, and brand consistency in the building materials space was packed with insights that hold up ... and then some. If you missed it the first time around, now's your shot. If you caught it already, it's worth a second listen. Enjoy! How do you serve a customer who wants to be hands-on and self-serve—but still expects a high-touch experience when it counts? In this episode, Beth talks with Karli Slocum, Vice President of Marketing and Product at 3form, about building the digital tools designers actually want, translating online behavior into offline sales, and making sure the brand shows up consistently from product sample to project handoff.

People in this episode

Host: Beth

Guest: Karli Slocum

Topics covered

• digital strategy
• brand equity
• self-serve experiences
• building materials
• customer experience

Keywords

• digital tools
• designers
• online behavior
• offline sales
• brand consistency

Mentioned in this episode

Organizations: 3form

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