Encore: How Oldcastle APG Blends High-Tech Marketing with High-Touch Relationships
From Smarter Building Materials Marketing by Venveo
April 6, 2026 · 33 min · Episode 293
About this episode
Jenny Nail discusses how Oldcastle APG balances B2B partnerships with a direct-to-consumer approach.
We're bringing this one back for the brand and strategy folks in our audience. Jenny Nail's conversation on how Oldcastle APG is balancing B2B partnerships with a direct-to-consumer push (and putting the homeowner at the center of all of it) has only gotten more relevant as that shift continues to play out across the industry. If you missed it, this is a good one to catch. Enjoy! What does it take to lead growth inside one of the most recognizable names in building products? Beth sits down with Jenny Nail, Chief Revenue Officer at Oldcastle APG, to explore how the brand has evolved beyond masonry into a full outdoor living powerhouse. Jenny shares how Oldcastle APG is balancing B2B partnerships with a growing direct-to-consumer focus, how customer decision-making is shifting, and why internal culture plays a critical role in long-term success.
People in this episode
Host: Beth
Guest: Jenny Nail
Topics covered
- B2B partnerships
- direct-to-consumer
- customer decision-making
- internal culture
- building products
- outdoor living
Keywords
- Oldcastle APG
- B2B marketing
- direct-to-consumer
- building products
- outdoor living
- customer focus
- marketing strategy
Mentioned in this episode
Organizations: Oldcastle APG
More episodes of Smarter Building Materials Marketing
- How a Seventh-Generation Lumber Dealer Markets for the Long Game · June 1, 2026 · 20 min
- How UFP Site-Built Is Bridging the Generational Gap in Building Materials · May 26, 2026 · 28 min
- What the Solar Panel Playbook Can Teach You About Launching a New Product Category · April 13, 2026 · 32 min
- Encore: Selling Smarter | How to Master Value-Driven Building Materials Sales · March 30, 2026 · 35 min
- Encore: 3form's Digital Strategy to Build Pre-Sale Brand Equity · March 23, 2026 · 33 min
- Why This Manufacturer Says Trust and Speed Beat Big Budgets · March 16, 2026 · 20 min
Explore listener stats, chart rankings, contacts and more on the Smarter Building Materials Marketing podcast page.