How to Sell Yourself – A Workshop

How to Sell Yourself – A Workshop

From Snafu w/ Robin Zander by Robin P. Zander

February 25, 2026 · 1h 0m

About this episode

Robin Zander discusses effective self-promotion strategies for career transitions and entrepreneurship in a workshop format.

Robin Zander hosted a Snafu webinar for the Sidebar community on non-sales selling—think self-promotion for career transitions, freelancers, entrepreneurs, and product people. The goal: learn to "sell yourself" without the ick factor. Participants shared fears: follow-ups feel intimidating, sales feels slimy, and success seems like a numbers game. Robin reframed it: selling is really about enrollment—being a chief evangelist for your work, not begging for attention. Drawing on stories from his childhood pumpkin patch, his time as a personal trainer (where desperation lost him clients), and opening Robin's Cafe in San Francisco (raising $40k, serving multiple stakeholders, training staff with Danny Meyer's principles), he showed the difference between selling from need vs. service. Long-term success comes from genuine connection, curiosity, optimism, and passion. Attendees explored their "authentic attitude" and reflected on times self-promotion felt good versus slimy. Exercises included mapping all the people who benefit from your work—employees, customers, managers, mentees, community—and practicing generosity in selling (a "Miracle on 34th Street" mindset: help customers even…

People in this episode

Host: Robin Zander

Topics covered

  • self-promotion
  • selling techniques
  • career transitions
  • entrepreneurship
  • authentic connection
  • generosity in selling

Keywords

  • self-promotion
  • selling
  • entrepreneurship
  • authenticity
  • career transition
  • generosity
  • marketing

Mentioned in this episode

Organizations: Sidebar

Places: San Francisco

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