How To Build Real Authority On LinkedIn (Without Faking It)
From Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers by Michelle J Raymond - LinkedIn B2B Expert
February 17, 2026 · 11 min · Episode 213
About this episode
Michelle J Raymond discusses how B2B marketers can build genuine authority on LinkedIn without faking confidence.
Are you faking confidence on LinkedIn? In this episode, Michelle J Raymond speaks directly to B2B marketers who feel like they’re “figuring it out as they go” on LinkedIn. If you’ve ever thought, “I don’t know what I don’t know,” this conversation is for you. We unpack the real cost of guessing, why generic advice and AI tools aren’t enough on their own, and how to build genuine LinkedIn strategy confidence that delivers measurable ROI. If you’re responsible for brand awareness, leads, Company Pages, or employee advocacy, this will resonate. Key moments in this episode - 0:00 Fake It Till You Make It on LinkedIn: The Real Cost 01:27 Why Marketers Are Struggling on LinkedIn 04:27 Overwhelming Reality of Modern Marketing 05:43 What You Actually Need to Succeed 06:10 Why Generic/AI-Generated Strategies Can Lead You Astray 07:19 What a Proper LinkedIn Strategy Should Give You (Clarity + Analytics) 09:23 No One-Size-Fits-All: Ask for Help and Get Tailored Support 10:27 Next Steps: Book the Free Strategy Intro Call (Wrap-Up) CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's…
People in this episode
Host: Michelle J Raymond
Topics covered
- LinkedIn strategy
- B2B marketing
- brand awareness
- employee advocacy
- confidence building
Keywords
- B2B marketers
- confidence
- generic advice
- AI tools
- strategy
- ROI
Sponsors
Metricool
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