LinkedIn's Algorithm Didn't Kill Company Pages. Marketers Did...

About this episode

Michelle J Raymond discusses the misconceptions around LinkedIn Company Pages and how marketers can effectively utilize them.

Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages. It didn’t. Marketers did. In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B marketing and corporate social teams are using them the wrong way, and what actually drives results today. This isn’t about chasing impressions or blaming the LinkedIn algorithm. It’s about understanding the real role of your Company Page and how it supports your broader LinkedIn and B2B marketing strategy. You’ll also hear why ManyChat’s LinkedIn Company Page approach is working—and what you can learn to improve your own Page strategy. If you’re managing a LinkedIn Company Page, leading corporate social, or responsible for B2B marketing, this episode will challenge how you think about Pages. Key moments in this episode - 00:00 LinkedIn didn’t kill Company Pages 01:00 The article and why it’s wrong 02:00 Pages vs profiles on LinkedIn 03:00 Why Company Pages still matter 04:00 The real problem with Page content 05:30 How Pages become “bulletin boards” 06:30 ManyChat throws out the rule book 07:30 What ManyChat is doing differently 08:30 Why this strategy works on…

People in this episode

Host: Michelle J Raymond

Topics covered

• LinkedIn Company Pages
• B2B marketing
• social media strategy
• content strategy
• ManyChat

Keywords

• LinkedIn
• Company Pages
• B2B marketing
• social media
• ManyChat
• content strategy
• algorithm

Mentioned in this episode

Organizations: ManyChat, LinkedIn

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