Why Your LinkedIn Profile Matters More Than Your Posts (2026 Update)
From Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers by Michelle J Raymond - LinkedIn B2B Expert
April 9, 2026 · 21 min · Episode 220
About this episode
This episode discusses the importance of having a strong LinkedIn profile over posting content in 2026.
Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts . With changes to the LinkedIn feed, AI visibility, and how expertise is interpreted, your profile is now the clearest signal of what you’re known for — not your content. If LinkedIn can’t understand who you are, it can’t confidently recommend you. In this episode, Michelle J Raymond breaks down: What’s changed on LinkedIn Why profiles now drive visibility and reach How to fix your profile so your content actually works If your results feel inconsistent, don’t post more. Start here. Key moments in this episode - 00:00 Would LinkedIn get you right in one sentence? 01:00 What’s changed on LinkedIn 03:00 From connections to expertise 05:00 Why profiles matter more than posts 06:30 Posts vs profile explained 08:30 Why posting more isn’t the answer 11:00 Get clear on who you’re for 12:30 What are you known for? 14:30 Consistency between profile and content 17:30 Why proof and credibility matter 19:00 Fix this before you post again CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth…
People in this episode
Host: Michelle J Raymond
Topics covered
- LinkedIn strategy
- B2B marketing
- profile optimization
- content visibility
- expertise interpretation
Keywords
- LinkedIn profile
- B2B marketers
- visibility
- expertise
- content strategy
Mentioned in this episode
Organizations: LinkedIn
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