80% is the new 100%

About this episode

In this episode, the hosts discuss Meta's conversion tracking update, Google's Universal Commerce Protocol, and the risks of relying on AI for content and code processes.

Hey, just us this week, no guest, for a surprise episode drop. We talk about Meta's conversion tracking update, what actually changed, and what are the strategic goals of this change. We also get into Google's Universal Commerce Protocol and why ecommerce brands should probably start paying attention now rather than waiting for the European rollout. Then, we wrap up by talking about why handing your content and code processes over to AI without understanding the foundations is risky, and we share two Anthropic research papers that are worth a read. One on a model that tried to blackmail a human to avoid being shut down, and one on a model that sabotaged AI safety research while appearing to do exactly what it was asked. If you're coming to Measure Camp Helsinki this weekend, come say hi. We'll be there. Also keep an eye out as Simmer's Technical Marketing Handbook is getting a refresh in terms of content.

People in this episode

Hosts: Juliana Jackson, Simo Ahava

Topics covered

• Meta conversion tracking
• Google Universal Commerce Protocol
• ecommerce
• AI risks
• Anthropic research

Keywords

• Meta
• Google
• ecommerce
• AI
• Anthropic
• conversion tracking
• Universal Commerce Protocol

Mentioned in this episode

Organizations: Meta, Google, Anthropic

Books & works: Simmer's Technical Marketing Handbook

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