Simplification or lawsuits?

Simplification or lawsuits?

From Standard Deviation Podcast by Juliana Jackson, Simo Ahava

May 31, 2026 · 54 min · Season 5 · Episode 5

About this episode

The episode discusses the complexities of Google Ads' new consent mode and features an interview with Alina Popa on the implications for small and medium businesses.

OK, we are a bit (lot) late with the release of this episode so we all know Google renamed Data Studio back to Data Studio, consent mode just got a lot more complicated and this is why we brought in a Google Ads specialist to tell us what's actually on fire. The bigger news: starting June 15th, Google is "simplifying" how Google Ads consumes signals, which, translated, means your consent mode setup is either compliant or it's about to become someone else's problem. We're joined by Alina Popa of Ignite Marketing, who works in the trenches with small and medium businesses, which means she's living the reality that most industry content completely ignores. We talk about what happens when the algorithm needs data you legally can't give it, why server-side tagging isn't a silver bullet you set and forget, why the PPC specialist who doesn't understand tracking is already on borrowed time, and how to actually measure campaign performance when the platforms are basically asking you to trust them with your eyes closed. Hope you enjoy!

People in this episode

Hosts: Juliana Jackson, Simo Ahava

Guest: Alina Popa

Topics covered

  • Google Ads
  • data privacy
  • consent mode
  • PPC
  • server-side tagging
  • campaign performance

Keywords

  • Google Ads
  • consent mode
  • Data Studio
  • PPC specialist
  • server-side tagging
  • campaign performance
  • data privacy

Mentioned in this episode

Organizations: Ignite Marketing, Google

Products: Data Studio

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