New Customer, Who Dis?

About this episode

Juliana and Simo discuss the challenges of defining new vs. existing customers and the importance of customer research in conversion rate optimization with guest Talia Wolf.

Juliana and Simo kick things off with the new vs. existing customer definition problem — why it's a business problem before it's ever a tracking problem, what server side tracking can and can't actually do about it, and why your analytics tool's definition of "new" is probably lying to you. We also need to address the elephant in the room: someone pushed Juliana at the Measure Camp Helsinki session board and she has not forgotten. You know who you are. Saving us from ourselves is our guest — and our first ever repeat guest — Talia Wolf, founder of GetUplift and author of Emotional Targeting. We get into why CRO has fundamentally changed, why your website is no longer where buying decisions are made, and why doing more is actually killing your conversions. The answer is customer research, and nobody is doing it. Hope you enjoy the episode!

People in this episode

Hosts: Juliana Jackson, Simo Ahava

Guest: Talia Wolf

Topics covered

• customer research
• conversion rate optimization
• analytics
• business problems
• tracking issues

Keywords

• customer definition
• server side tracking
• analytics tools
• CRO
• buying decisions

Mentioned in this episode

Organizations: GetUplift

Books & works: Emotional Targeting

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