#123: Making Cash Services Stick (Ft. Silva, Hite & Noga)

#123: Making Cash Services Stick (Ft. Silva, Hite & Noga)

From Strata Studios by StrataPT

March 3, 2026 · 45 min · Episode 125

About this episode

Three leaders discuss strategies for integrating cash revenue services into clinics to enhance profitability and patient care.

Maximizing revenue without sacrificing care 💡 This week on Strata Stories , three leaders—Michael Silva, Randy Hite, and Chris Noga—shared their playbook for adding cash revenue services to a clinic. They dive into: • How to educate your team and get buy-in • Systems and expectations that make or break cash services • Marketing strategies to engage your community • How cash services can complement your standard insurance fee schedule when done strategically Cash revenue isn’t just an add-on—it’s a tool to increase margin, enhance patient experience, and strengthen clinic resilience when executed the right way. If you'd like to learn more about how Strata’s Billing and EMR platform helps rehab clinics prevent denials and increase profitability , visit stratapt.com and book a demo with our team. If you have any questions, send us a note hello@stratapt.com.

People in this episode

Guests: Michael Silva, Randy Hite, Chris Noga

Topics covered

  • cash revenue services
  • clinic management
  • patient experience
  • marketing strategies
  • team education
  • insurance fee schedule

Keywords

  • cash services
  • revenue maximization
  • clinic resilience
  • patient care
  • marketing
  • team buy-in
  • insurance

Mentioned in this episode

Organizations: StrataPT, Strata, stratapt.com

More episodes of Strata Studios

Explore listener stats, chart rankings, contacts and more on the Strata Studios podcast page.