How WiseTech Is Compounding Advantages Across Global Trade

About this episode

Zubin Appoo discusses WiseTech Global's advancements in logistics and supply chain technology, emphasizing an AI-first approach and leadership philosophy.

For three decades, WiseTech Global has been quietly powering the movement of goods around the world, but the biggest transformation in the company's history may still be ahead. In this episode of Supply Chain Now, Scott W. Luton and Wiley Jones are joined by Zubin Appoo , Chief Executive Officer at WiseTech Global , Australia's largest ASX-listed technology firm and the world's leading logistics, supply chain, and global trade technology company. Together, they explore what it truly means to build digital infrastructure for the global supply chain, from customs brokerage and freight forwarding to the full end-to-end trade lifecycle following WiseTech's landmark acquisition of e2open . Zubin draws on nearly 25 years of experience, including 15 foundational years at WiseTech and seven years leading social purpose businesses, to make the case for being AI-first rather than AI-assisted. He also unpacks how decades of proprietary data, combined with large language models, are enabling WiseTech to solve problems that were previously out of reach, faster and more powerfully than ever before. Zubin also shares the leadership philosophy that has guided him across every role: reward…

People in this episode

Hosts: Scott W. Luton, Wiley Jones

Guest: Zubin Appoo

Topics covered

• global trade
• logistics technology
• supply chain
• digital infrastructure
• AI in business
• leadership philosophy

Keywords

• WiseTech Global
• global trade
• supply chain technology
• AI-first
• leadership philosophy
• logistics
• digital infrastructure

Mentioned in this episode

Organizations: WiseTech Global, e2open, Australia, ASX

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