Surfside PPC Podcast Episode 8 - Performance Max For Lead Generation and Ecommerce

Surfside PPC Podcast Episode 8 - Performance Max For Lead Generation and Ecommerce

From Surfside PPC Podcast by Surfside PPC

February 24, 2026 · 12 min · Episode 8

About this episode

This episode discusses how to effectively use Google's Performance Max for lead generation and ecommerce while avoiding low-quality leads and wasted ad spend.

Stop Wasting Ad Spend and Start Driving Real Growth Have you noticed Google Ads getting a little... unpredictable lately? With the rise of Performance Max (PMax), Google has essentially built a "black box" that does a lot of the heavy lifting for you. The problem? Left to its own devices, the algorithm cares more about *quantity* than *quality*. It will happily blow your budget on low-quality clicks, spam forms, and accidental phone calls just to hit its numbers. But you don't have to just hand over your credit card and hope for the best. In this episode, we are pulling back the curtain on Performance Max. We’ll show you exactly how to take back control, filter out the garbage, and train Google’s AI to hunt down the high-quality customers your business actually needs. Whether you are hunting for solid leads or selling products online, this is your plain-English survival guide. Here’s what you’ll discover in this episode: The "Garbage In, Garbage Out" Rule: Why your success with Google Ads completely depends on the data you feed it (and how to easily clean up that data). Fixing the "Junk Lead" Problem: Lead generation is notoriously tough on PMax. We’ll share the "90-Second Rule"…

Topics covered

  • Performance Max
  • Google Ads
  • Lead Generation
  • Ecommerce
  • Ad Spend

Keywords

  • ad spend
  • growth
  • data quality
  • junk leads
  • CallRail

Mentioned in this episode

Products: Performance Max, CallRail

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