Ep. 72: Beyond the Tagline: Building Purpose-Driven Systems
From Talking Tactics by Dayana Kibilds, Safaniya Stevenson
April 2, 2026 · 32 min · Episode 72
About this episode
This episode explores the shift from traditional branding to purpose-driven systems thinking with guest Deneen Gillespie.
What happens when the brand is not the lead but the work is? In this episode of Talking Tactics, Safy sits down with Deneen Gillespie to unpack a bold shift from traditional branding to purpose-driven systems thinking. From navigating system-level marketing to redefining what “brand” actually means, this conversation challenges everything you thought you knew about building influence. You will hear how focusing on collective impact, not just creative, can unlock real results across institutions. If you have ever questioned whether your brand is actually doing its job, this one is for you.
People in this episode
Hosts: Safaniya Stevenson, Dayana Kibilds
Guest: Deneen Gillespie
Topics covered
- branding
- purpose-driven systems
- marketing
- collective impact
- influence
Keywords
- branding
- purpose-driven
- systems thinking
- marketing
- collective impact
- influence
- results
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