E167. Why Most Social Media Marketing Is a Complete Waste: Former Bot Creator

About this episode

Tim O'Hearn discusses the inefficacies of social media marketing for small businesses and offers insights on better strategies.

Most small businesses burn through marketing budgets on social media with little to show for it. Tim O'Hearn, who built profitable Instagram bot software and later designed social media feed algorithms, reveals exactly why your social strategy isn't working. This conversation exposes the harsh realities of social media marketing that agencies prefer to hide. Tim explains why blue check marks and follower counts provide zero business value, how platforms use algorithmic feeds to force ad spending, and the truth about shadow banning. Learn to spot the red flags when agencies promise guaranteed follower growth, understand why the "dead internet theory" matters for business owners, and discover why email lists beat any social media strategy. Tim's unique perspective as both a platform manipulator and insider system designer offers invaluable insights for business owners tired of wasting money on ineffective social media marketing. Instead of chasing viral content on rigged platforms, discover how to build audiences you actually own and control. More from Us: - Target ICT Ltd - We make tech easy and accessibleforbusinesses: ⁠⁠⁠ https://targetict.co.uk⁠⁠⁠ - Tech Your Business…

People in this episode

Host: Tech Your Business Podcast

Guest: Tim O'Hearn

Topics covered

• social media marketing
• business strategy
• algorithmic feeds
• email marketing
• audience building

Keywords

• social media
• marketing budget
• algorithm
• shadow banning
• email lists
• business growth
• audience control

Mentioned in this episode

Organizations: Target ICT Ltd, Instant Setters, Green Tech Pulse Podcast

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