E168. From Unknown to Authority: Getting Your Business in the Press

About this episode

Leonard Scheiner discusses how strategic press coverage can enhance business credibility and client trust for service-based professionals.

Service-based business owners often struggle to differentiate themselves from competitors and build client trust quickly. Leonard Scheiner reveals how strategic press coverage can transform your business credibility overnight. In this episode, Leonard breaks down the psychology of client decision-making, explaining why press coverage accelerates trust-building better than any other marketing method. You'll learn his proven process for getting featured in publications and TV, even if you think your business isn't "newsworthy." Leonard shares real examples of clients who've gained immediate business results from press features, practical tools for monitoring media mentions, and how to handle negative coverage professionally. Whether you're a lawyer, doctor, consultant, or any professional selling expertise, this episode provides a roadmap for building unshakeable authority in your field. Expect practical advice on preparing your online presence, identifying press opportunities, and measuring the long-term value of media coverage. Leonard also shares his free training resource for those ready to take their first steps into media placement. About the Tech Your Business…

People in this episode

Host: Tech Your Business Podcast

Guest: Leonard Scheiner

Topics covered

• press coverage
• business credibility
• client trust
• media placement
• authority building

Keywords

• press coverage
• business credibility
• client trust
• media mentions
• negative coverage
• authority
• media placement

Mentioned in this episode

Organizations: Target ICT Ltd

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