The Secret Digital Producers

About this episode

The episode features a candid discussion with digital-first producers about the challenges and realities of building sustainable businesses in the evolving landscape of social video and podcasting.

In this anonymous edition of TellyCast, Justin Crosby is joined by two experienced digital-first producers who speak candidly about the realities of building sustainable businesses in social video, YouTube and podcasting in 2026. They discuss why digital producers are suddenly in demand, how broadcaster strategies are changing, and why success on YouTube is far from guaranteed for traditional TV indies. The conversation digs into budget expectations, premium versus low-cost production models,...

People in this episode

Host: Justin Crosby

Guest: digital-first producers

Topics covered

• digital production
• social video
• YouTube strategies
• podcasting
• business sustainability

Keywords

• digital producers
• social video
• YouTube
• podcasting
• production models
• broadcast strategies
• business sustainability

Mentioned in this episode

Organizations: YouTube, podcasting

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