AI and Audience Intelligence: Unlocking Hidden Segments at Scale

About this episode

This episode explores how AI is transforming audience intelligence and enabling brands to discover and engage with hidden customer segments.

How do you discover audiences you didn’t even know to look for? This episode explores how AI is transforming audience intelligence, making it faster, more precise, and more predictive. From probabilistic modeling to clean room collaboration, today’s experts break down how brands and agencies are redefining how they understand, segment, and engage with their customers. Jeremy Lo , Managing Director at AlikeAudience, shares how his team uses generative AI and mobile-first data to deliver custom audience segments globally—without cookies. Karan Saggi , Director of Client Services at StackAdapt, explains how AI models like NLP and DCO are enabling real-time campaign optimization and hyper-relevant creative.

People in this episode

Guests: Jeremy Lo, Karan Saggi

Topics covered

• AI
• audience intelligence
• marketing
• data
• campaign optimization

Keywords

• audience segments
• AI
• generative AI
• campaign optimization
• data collaboration

Mentioned in this episode

Organizations: AlikeAudience, StackAdapt

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