AI Targeting for Sports Fans Ahead of the 2026 Soccer World Cup

About this episode

This episode discusses AI-driven contextual targeting strategies for reaching soccer fans ahead of the 2026 FIFA World Cup.

The 2026 FIFA World Cup will be the biggest ever—48 teams, 104 matches—and it’s the ultimate test of reaching the right fans at scale without creepy tracking. This episode breaks down how AI-driven contextual targeting separates intent (not just interest) to reach both hardcore soccer fans (tactics, lineups, odds, analysis) and culture/moment fans (national pride, watch parties, travel, lifestyle/celebrity), with different creative, timing, and KPIs. Guest: Martin Perelmuter, Regional Agency Development Manager (LATAM) at StackAdapt.

People in this episode

Guest: Martin Perelmuter

Topics covered

• AI targeting
• sports marketing
• soccer fans
• contextual targeting
• advertising strategies
• FIFA World Cup

Keywords

• AI targeting
• soccer fans
• FIFA World Cup
• contextual targeting
• advertising
• marketing strategies

Mentioned in this episode

Organizations: StackAdapt

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