AI in Retail: Relevance at Scale and Incremental Growth
From The AI Advertising Podcast by StackAdapt
February 18, 2026 · 16 min · Season 2 · Episode 21
About this episode
This episode explores how AI is transforming retail advertising and its ability to deliver relevance at scale.
As AI reshapes retail advertising with real-time optimization, faster creative testing, and new ways to reach shoppers across CTV, the open web, and commerce environments—one big question remains: Can AI actually deliver relevance at scale and prove what’s truly incremental? In this episode, we dive into that question with a leader on the front lines of commerce and programmatic: Dana Karlin, Head of Commerce, StackAdapt
People in this episode
Host: StackAdapt
Guest: Dana Karlin
Topics covered
- AI in retail
- advertising
- real-time optimization
- creative testing
- programmatic advertising
- incremental growth
Keywords
- AI
- retail advertising
- real-time optimization
- creative testing
- programmatic
- incremental growth
- CTV
Mentioned in this episode
Organizations: StackAdapt
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