How AI Will Orchestrate Advertising in 2026

About this episode

The episode discusses the future of programmatic advertising and the role of AI in orchestrating various elements of the advertising ecosystem.

According to StackAdapt’s new report, The State of Programmatic Advertising 2026 , the next phase of programmatic won’t be about incremental optimization. It will be about orchestration: unifying data, creative, channels, measurement, and AI into a single, intelligent system. In this episode, we sit down with two industry leaders to unpack what that shift really means in practice. Paul Verna | VP of Content, EMARKETER Yang Han | CTO, StackAdapt

People in this episode

Guests: Paul Verna, Yang Han

Topics covered

• AI in advertising
• programmatic advertising
• data orchestration
• marketing technology
• industry insights

Keywords

• AI
• programmatic advertising
• data unification
• advertising technology
• marketing strategy

Mentioned in this episode

Organizations: StackAdapt, EMARKETER

Products: The State of Programmatic Advertising 2026

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