Tech Punks and Tardigrades: The Human Side of B2B Tech Branding

About this episode

Fara Darvill explores the intersection of technology and emotional branding with Candace van Oostrum from Temporal Technologies.

In this episode Fara Darvill asks what happens when the precision of tech meets the emotion of brand? We sit down with Candace van Oostrum from Temporal Technologies to explore how B2B tech brands are rewriting the rules, embracing their quirks, and leading with humanity. You won't want to miss this one! The B Word is a Design by Structure podcast.

People in this episode

Host: Fara Darvill

Guest: Candace van Oostrum

Topics covered

• B2B branding
• technology
• humanity in branding
• emotional branding
• tech industry

Keywords

• B2B tech
• branding
• human side
• tech brands
• emotional connection

Mentioned in this episode

Organizations: Temporal Technologies

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