Tech Punks and Tardigrades: The Human Side of B2B Tech Branding

About this episode

This episode explores the intersection of technology and emotional branding in B2B tech.

In this episode, Fara Darvill asks what happens when the precision of tech meets the emotion of brand? We sit down with Candace Van Oostrum from Temporal Technologies to explore how B2B tech brands are rewriting the rules, embracing their quirks, and leading with humanity. You won't want to miss this one! The B Word is a Design by Structure podcast.

People in this episode

Host: Fara Darvill

Guest: Candace Van Oostrum

Topics covered

• B2B branding
• technology
• humanity in tech
• emotional branding
• business strategy

Keywords

• B2B tech
• branding
• emotional connection
• technology
• business marketing

Mentioned in this episode

Organizations: Temporal Technologies

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