96 Get Tagged All the Time: How to Become the Person People Recommend w/ Laurie Macpherson

About this episode

Jamie Stewart chats with Laurie Macpherson about how to become the person people recommend through effective use of LinkedIn and personal branding.

In this episode of The Buffalo Sessions, Jamie Stewart chats with Laurie Macpherson about LinkedIn, visibility, positioning and how to become the person people recommend. Laurie shares why so many people hide behind vague messaging, why waiting for a new website can become procrastination, and how to use LinkedIn to build trust, connection and opportunity. We talk about personal content, getting tagged, building your network before you need it, dealing with criticism, and why people need to understand “why you” before they can confidently recommend you. This is a brilliant episode for senior people looking for their next role and business owners, consultants, coaches, career professionals and anyone who wants to be more visible without becoming someone they are not. In this episode: 00:00 Introduction 01:04 What Laurie does 02:34 What people are doing wrong on LinkedIn 04:07 Procrastination, websites and fear of rejection 05:28 Why personal content works 07:38 Laurie’s client success stories 13:03 Sharing strong opinions and content ideas 14:16 Dealing with criticism and trolls 17:04 Why we need to celebrate success more 19:13 How much time Laurie spends on LinkedIn 20:22 Using…

People in this episode

Host: Jamie Stewart

Guest: Laurie Macpherson

Topics covered

• LinkedIn
• visibility
• networking
• personal branding
• recommendations
• business growth

Keywords

• LinkedIn
• visibility
• networking
• personal content
• business growth
• recommendations
• criticism

Mentioned in this episode

Organizations: LinkedIn

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