Why is gaming not a media channel?

About this episode

The episode discusses the perception of gaming as a media channel and explores strategies for brands to engage with its audience.

If gaming is not to be considered a media channel, what is it? Campaign hosted the Gaming Summit this month, and many speakers at the event asserted that gaming should be considered more than just a channel to activate to make the most of its 3.5 billion global audience. In this episode, Campaign's journalists from the event discuss why media should not be considered as as media channel, some of the mistakes brands make when approaching gaming and how to capitalise on the audience's active engagement. Tech and multimedia editor Lucy Shelley is joined by the event’s host media editor Beau Jackson and deputy media editor Shauna Lewis. Further reading: McDonald's taps into nostalgia with trading card promotion Replacing the funnel: the three pillars of modern gaming marketing Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Lucy Shelley

Guests: Beau Jackson, Shauna Lewis

Topics covered

• gaming
• media channels
• brand strategy
• audience engagement
• marketing mistakes

Keywords

• gaming
• media channel
• audience engagement
• marketing
• brands

Mentioned in this episode

Organizations: Campaign, McDonald's

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