Why Snap chose a face computer over AI glasses
From The Deep View: Conversations by The Deep View
June 17, 2026 · 15 min
About this episode
Evan Spiegel discusses Snap's SPECS augmented reality glasses and their significance in the future of computing.
Snap CEO Evan Spiegel joins The Deep View Conversations to discuss SPECS, Snap's long-awaited augmented reality glasses and why he believes they represent a new era of computing. Senior reporter Sabrina Ortiz interviewed Evan at Augmented World Expo immediately after the SPECS unveiling and Spiegel explained why Snap spent more than a decade building toward this moment, how SPECS differ from AI smart glasses and mixed reality headsets, and why he sees AR glasses as the future beyond smartphones. Other topics covered include: Why Snap calls SPECS a "computer" instead of AI glasses How SPECS combine wearability with advanced spatial computing The role AI played in making consumer AR glasses viable Why shared experiences could become AR's killer app The challenge of competing with Apple, Meta, and other tech giants Snap's 12-year investment in augmented reality hardware and software The importance of developers in building the AR ecosystem Why Spiegel believes people are ready for an alternative to smartphones How AR glasses could make computing more human Spiegel argues that after nearly two decades of smartphone dominance, consumers are increasingly looking for a more natural way…
People in this episode
Guest: Evan Spiegel
Topics covered
- augmented reality
- technology
- computing
- wearable technology
- consumer electronics
- AI
- spatial computing
Keywords
- Snap
- SPECS
- augmented reality glasses
- AI
- smartphones
- spatial computing
- consumer technology
- Evan Spiegel
Mentioned in this episode
Organizations: Snap, Apple, Meta
Products: SPECS, AI glasses, mixed reality headsets
Places: smartphones
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