244: Big Bold Decisions In Your Equine Business And When To Burn The Barn

About this episode

Jenni Bush discusses the importance of making bold decisions in your equine business and knowing when to let go of unaligned commitments.

Every so often in business you hit a point where you just know something has to change. An offer, a project, a commitment that once made sense now feels heavy, draining, and completely out of alignment. But letting go feels risky, especially when you have already invested time, money, and energy into building it. In this episode, I’m sharing two big decisions I’ve made recently in my own equine business, including cancelling the Pace and Paddock magazine for the National Equine Show and closing the paid tier of the Equestrian Business Support Network. Both looked good on paper. Both could have carried on. But both felt like a genuine no. We talk about the difference between fear that comes from growth and the deep dread that tells you something is no longer right for you. This is a key leadership skill as an equine business owner. Knowing when to push through and when to make the call to stop. I also explore what it is actually costing you to keep the wrong “barns” standing in your business. Time, energy, headspace, and often your confidence. And why there is never a neat, perfect moment to make these calls. At some point you simply decide to lead. If you’ve been dragging an…

People in this episode

Host: Jenni Bush

Topics covered

• business decisions
• leadership
• equine industry
• mindset
• growth

Keywords

• equine business
• decision making
• leadership skills
• mindset
• business growth

Mentioned in this episode

Organizations: Pace and Paddock, National Equine Show, Equestrian Business Support Network

More episodes of The Equine Business Podcast — Marketing, Mindset, Money & Growth for Equestrian Entrepreneurs

• 247: Where Should You Actually Show Up Online To Get Clients In Your Equine Business? · March 18, 2026 · 9 min
• [SHOWS] National Equine Show 2026 - Was it worth it? · March 16, 2026 · 11 min
• 246: What To Focus On Each Week In Your Equine Business (So You Actually Move Forward) · March 3, 2026 · 11 min
• [SHOWS]: How I Am Preparing For The National Equine Show And Planning A Stand That Actually Works For Me · February 26, 2026 · 9 min
• 245: Why Raising Your Prices Feels Terrifying In The Horse World And How To Make It Feel Safer · February 25, 2026 · 6 min
• [SHOWS]: Five Questions To Ask Before You Book Any Big Equine Show · February 19, 2026 · 7 min