[SHOWS]: Five Questions To Ask Before You Book Any Big Equine Show

About this episode

Jenni Bush discusses five essential questions to consider before booking a big equine show to ensure it aligns with your business goals.

Thinking about booking a big equine show this year? Before you fill in that booking form, there are five key questions I really want you to ask yourself. Shows can be incredible for visibility, connections and long term growth. But they can also be expensive, exhausting and disappointing if you go in without a clear plan. In this episode, I walk you through five grounded questions that will help you decide whether a show is actually the right move for your equine business right now. We talk about defining what success really looks like for you, not in theory but in real terms. Whether that is direct sales, email list growth or meeting a certain type of client. We also cover your true capacity, not just financially but in terms of time, energy and support before, during and after the event. I also dive into the true cost of exhibiting at shows, which goes far beyond the stand fee. Travel, accommodation, stock, display kit, childcare, food, parking and the time away from other income generating work all add up. When you see the full picture, it becomes much easier to make a clear and confident decision. We then look at how a show fits into your bigger business strategy. Is it part…

People in this episode

Host: Jenni Bush

Topics covered

• equine shows
• business strategy
• visibility
• event planning
• cost analysis

Keywords

• equine business
• show planning
• success metrics
• cost of exhibiting
• follow up plan

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