245: Why Raising Your Prices Feels Terrifying In The Horse World And How To Make It Feel Safer

About this episode

This episode discusses the emotional challenges of raising prices in the equine business and offers practical strategies to make the process feel safer.

If the idea of raising your prices makes you feel sick, but you also know you cannot carry on as you are, this episode is for you. Pricing in the horse world is never just about the numbers. It is wrapped up in confidence, beliefs about money, and the long standing culture of doing things for love rather than for profit. Many equine business owners have grown up around the idea that they should be grateful just to be around horses, which makes talking about charging more feel uncomfortable and even a bit shameful. In this episode, I unpack why raising your prices can feel so frightening and why wanting your business to pay you properly is not greedy, it is necessary if you want your business to be sustainable long term. We also look at the real cost of staying underpriced. Working longer hours, saying yes to arrangements that do not feel good, feeling resentful, exhausted and sometimes on the edge of quitting altogether. Underpricing does not just impact your income, it impacts your confidence and how others perceive your expertise too. Finally, I share practical ways to make the process feel safer. Getting clear on your numbers, practising how you will communicate the change…

People in this episode

Host: Jenni Bush

Topics covered

• pricing
• equine business
• confidence
• money beliefs
• sustainability
• underpricing

Keywords

• raising prices
• equine entrepreneurs
• business sustainability
• money mindset
• pricing strategies

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