The Exceptional Business Podcast

In this episode of The Exceptional Business Podcast, Helen discusses why outsourcing lead generation and appointment setting to a reputable, specialist team can transform your sales pipeline.She explains that while many businesses try to handle outreach internally, they often face the same challenges — unqualified leads, poor follow-up, and wasted time. Outsourcing to experts means gaining a dedicated team that lives and breathes lead generation, without the cost or training demands of hiring in-house.💡 Key takeaways: ⚠️ Avoid common pitfalls – Watch out for lead reselling and low-quality appointments. 🎯 Define a qualified lead – Use BANT (Budget, Authority, Need, Timescale) to ensure everyone agrees on what “qualified” means. 👥 Gain full team coverage – Benefit from consistent calling, messaging, and follow-up — even when you’re busy. ⏱️ Expect steady results – See meaningful progress within three months, with appointment quality improving over time. 💬 Collaborate and communicate – The best results come when the client and outsourced partner share insights, feedback, and consistent messaging.Helen’s message is clear: outsourcing isn’t about losing control — it’s about gaining consistency, focus, and scalability. With the right partner, your diary fills with conversations that actually convert.🎧 Listen to the full episode: www.exceptionalthinking.co.uk 📅 Book a chat: www.exceptionalthinking.co.uk/contact Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Exceptional Thinking Podcast, Helen lifts the lid on the CRM platform that’s become the backbone of her business — Go High Level. After years of juggling multiple tools for CRM, email marketing, scheduling, and social media, she explains how moving to an all-in-one system has saved time, reduced costs, and improved client management.You’ll hear:Why Go High Level replaced tools like AWeber, Hootsuite, and Acuity in one centralised platformHow to import and organise your contacts without overwhelming your systemThe powerful automation features for email, SMS, WhatsApp, contracts, and follow-up sequencesHow to use tags, opportunities, and task assignments to keep leads moving forwardExtra capabilities like membership sites, funnels, client portals, quizzes, surveys, and AI-assisted messagingThe hidden costs you need to factor in — and why Helen still thinks it’s worth every pennyWhether you’re looking to automate more of your client journey, consolidate your tech stack, or simply gain better visibility over your pipeline and team activity, this episode will help you decide if Go High Level could work for you.👉 Want to see how Exceptional Thinking uses Go High Level to help book qualified appointments for clients? Visit www.exceptionalthinking.co.uk/contact. Hosted on Acast. See acast.com/privacy for more information.

In this 930 Advantage session, Helen tackles one of the most common myths in business growth — that referrals alone can sustain your pipeline. While they’re valuable, referrals are unpredictable and can’t be relied on as your sole strategy. Instead, Helen reveals how to build a system that generates them consistently.You’ll learn her four-part referral strategy:Ask for them – Overcome the awkwardness, time your request right, and combine it with asking for testimonials and case studies.Run referral events – Create online or in-person events that give value to clients and their networks while introducing potential new customers to your services.Reward your clients – Use incentives like discounts or gifts to encourage referrals, and make sure clients know about them.Leverage social proof – Share testimonials, case studies, and useful content that clients can easily pass on to their networks.Helen also shows how these four strategies can be combined into a repeatable process that keeps referrals flowing, and why having a consistent system beats relying on “word of mouth” alone.👉 Want to find out more about booking qualified appointments and building a predictable new business pipeline? Visit www.exceptionalthinking.co.uk/contact. Hosted on Acast. See acast.com/privacy for more information.

After hitting big goals in 2025, Helen found herself facing an unexpected challenge — a lack of motivation for the long, drawn-out projects that would take the business to its next level. In this candid episode of The Exceptional Thinking Podcast, she shares how she navigated post-goal energy dips, balanced “boring but necessary” work with more engaging tasks, and learned to only tackle big projects when the energy and headspace were right.Helen also opens up about how she successfully stepped out of the day-to-day running of her business by putting the right leadership structure in place, implementing the EOS (Entrepreneurial Operating System), and resisting the urge to jump back into operational firefighting.If you’ve ever achieved a milestone only to find yourself struggling with the next phase — or if you’re wondering how to free yourself from the daily grind without losing control — this episode will give you practical tips, real examples, and a refreshing perspective on working with your energy, not against it.👉 Want to find out more about booking qualified appointments that move your business forward? Visit www.exceptionalthinking.co.uk/contact. Hosted on Acast. See acast.com/privacy for more information.

In this final episode of 2025, Helen shifts focus to the importance of rest and rejuvenation for business owners during the festive season. As the year draws to a close, she shares practical advice on how to truly disconnect and recharge, ensuring you return to work refreshed and ready for the challenges of 2026. Helen outlines five essential strategies to help you make the most of this downtime, emphasizing the need to prioritize self-care and mental health.Key Takeaways:Prioritise Sleep: Helen discusses the critical role of sleep in maintaining overall well-being. She shares personal tips on how to improve sleep patterns during the holiday season, stressing that proper rest is foundational to recharging.Schedule True Downtime: It's easy to fill your time with social obligations, but Helen advises scheduling periods where you can unwind without the pressure of constant activity, ensuring you don’t return to work exhausted.Stay Active: Exercise is vital, even during the holidays. Helen suggests simple ways to incorporate physical activity into your routine, which will help you feel more energized and give you a break from the holiday hustle.Mentally Disconnect from Work: Helen encourages listeners to take advantage of the fact that most businesses are closed, making it easier to switch off and enjoy the holidays without thinking about work.Avoid Scheduling Work: Resist the temptation to use the holiday period for catching up on tasks. Helen emphasizes the importance of a complete break to start the new year feeling refreshed.Listener Challenge:Helen challenges listeners to fully embrace the festive period as a time for rest and recovery. She encourages you to implement these strategies and avoid the temptation to work, ensuring you return to the new year with renewed energy.Call to Action:If you found these tips helpful, make sure to subscribe for the upcoming series in 2026, where Helen will continue to provide valuable insights for business owners. Share this episode with fellow entrepreneurs who might benefit from a well-deserved break. For more advice and to stay updated on new conten, visit www.exceptionalthinking.co.uk. To book an appointment to talk about lead generation, go to www.exceptionalthinking.co.uk/contact. Hosted on Acast. See acast.com/privacy for more information.