The Fitness Business Podcast with Erin Dimond and Jordan Dugger
by Erin Dimond and Jordan Dugger
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EP | 767 - Why "Freedom" Is a Myth … Until You Reach This ONE Number (How I Retired at 37)
Aug 13, 2026
17m 59s
EP | 766 - The Easiest Strategy To Overcome The "I Need to Talk to My Spouse" Objection I've Ever Heard
Aug 6, 2026
12m 39s
EP | 765 - Our $12.5 Million Portfolio: What We Own and Why
Jul 30, 2026
27m 07s
EP | 764 - Featured Replay: Will Smith's Simple Mindset Hack To ELIMINATE Overwhelm in Your Business, FOR GOOD
Jul 27, 2026
8m 10s
EP | 763 - The Instagram Ban Epidemic: How to Avoid Restrictions and Never Lose Your Account | The Full Playbook |
Jul 23, 2026
17m 38s
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Estimated from 6 chart positions in 6 markets.
By chart position
- 🇳🇱NL · Fitness#1301K to 10K
- 🇲🇽MX · Fitness#1381K to 10K
- 🇮🇳IN · Fitness#1961K to 10K
- 🇳🇴NO · Fitness#147500 to 3K
- 🇳🇿NZ · Fitness#184500 to 3K
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2.3K to 20K🎙 ~2x weekly·765 episodes·Last published 1mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
4.5K to 39K🇳🇱26%🇲🇽26%🇮🇳26%+3 more - Active Followers
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1.8K to 16K
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 8/13/26 | EP | 767 - Why "Freedom" Is a Myth … Until You Reach This ONE Number (How I Retired at 37) | Last Tuesday I spent five hours getting my daughter a passport. Five hours. Flew to Chicago. Stayed overnight. Sat in the passport office at 9:15 in the morning. And before that, four hours pulling documents together, finding out our printer was broke, and driving to go buy a printer. Who even uses printers. And that was the single best proof I've ever had that any of this actually worked. Not a revenue screenshot. Not the exit. A boring Tuesday I got to waste on purpose. We built and sold this thing. 4,600 plus coaches through IFCA. This is legitimately my last week inside the company. And I spent about eight years chasing a word I couldn't have defined for you if you'd asked me. That word is freedom. In this episode I'm going to give you the four bosses you answer to on the way to freedom, and then I'm going to put my actual numbers on the table and try to break them in front of you. Time Stamps: (1:08) Getting A Passport of Marlee (2:35) Arriving At Freedom (6:54) Boss #3 (9:45) Boss #4 Is You (12:00) The Freedom Formula ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram | 17m 59s | ||||||
| 8/6/26 | EP | 766 - The Easiest Strategy To Overcome The "I Need to Talk to My Spouse" Objection I've Ever Heard | We had a coach on our open office hours call last week. She had eight calls booked in July. Three cancels. Three nos. One no show. And when we actually broke down what happened on those calls, almost every single one of them traced back to the same sentence. "I need to talk to my husband." And she said something to me that I think a lot of you feel and never say out loud. She said, "I freeze. Three questions into the call I hear it, and I feel awkward objection handling that early, so I just kind of keep going and hope it goes away." Look, if you sell to women, this is your number one deal killer. It's not price. It's the husband. So in this episode I'm going to give you the full playbook. Two ways to handle it live on the call, word for word, and then the one asset that kills it before you ever get on the call. And that asset came from a guy on our team named Danny, who dropped it on that call, and I stopped and said out loud, I have never thought of that in my entire career. Time Stamps: (0:15) The Spousal Objection (1:30) What's Behind The Objection (8:10) Spouse Testimonials (11:40) The Future Of This Show ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram | 12m 39s | ||||||
| 7/30/26 | EP | 765 - Our $12.5 Million Portfolio: What We Own and Why | I almost didn't record this episode. Talking about money on the internet is weird. Half the comments will tell you you're an idiot. The other half assume you're bragging. But over the last few months I've realized something. I've shared a lot about building wealth. I've never really shared what happens after. Jordan and I have built roughly a $12.5 million net worth. We've sold businesses. We've invested millions. We've made some incredible decisions. We've also made some really average ones. And today I simply want to show you exactly how we think. This isn't financial advice. Honestly... This is almost more of a diary. I'm not here to tell you what to invest in. I'm simply pulling back the curtain on what we've done, what has worked for us, what hasn't, and how we're thinking about the next thirty years. Time Stamps: (0:20) Why I'm Nervous About This Episode (5:30) Money Is A Scoreboard (10:10) Entrepreneur vs Investor (13:28) What The Portfolio Looks Like (20:10) Taking Risks (21:38) The Retirement Era (23:55) Freedom vs Size of Home (25:15) The Lesson Is The Strategy ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram | 27m 07s | ||||||
| 7/27/26 | EP | 764 - Featured Replay: Will Smith's Simple Mindset Hack To ELIMINATE Overwhelm in Your Business, FOR GOOD | Short but powerful story from a book I've loved recently from Will Smith and how it applies to building your coaching business. It's not about the wall. It's about each individual brick and lining them up to the best of your ability each and every day. Listen in as I explain more. Time Stamps: (0:00) Will Smith Mindset Hack (0:50) My Recent Overwhelm (3:07) The 3 Types of Bricks to Lay (6:00) The Main Takeaway ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram | 8m 10s | ||||||
| 7/23/26 | EP | 763 - The Instagram Ban Epidemic: How to Avoid Restrictions and Never Lose Your Account | The Full Playbook | | DM Us "Unbanned" On Instagram For The Full Cheat Sheet Mentioned In Today's Episode Three weeks ago I watched an account we'd spent years building start getting hit with restriction after restriction. DMs blocked. Links blocked. A post removed. Every few days, a new one. And here's the thing. We hadn't done anything wrong. If you've seen creators with hundreds of thousands of followers getting banned out of nowhere, this episode is the playbook I wish I'd had before it started happening to us. Time Stamps: (1:10) Avoid Getting Banned or Restricted (2:45) DM "Unbanned" For Our Cheat Sheet (4:30) Using VPN's (6:20) Vary Your DM Responses (7:37) What Happened To Us (8:35) The Foundation and Team Access (11:49) If You Get Restricted Do This (14:15) Refuse To Give Up (15:47) Final Thoughts ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram | 17m 38s | ||||||
| 7/20/26 | net worthhappiness+3 | — | — | — | net worthhappiness+3 | — | 21m 37s | ||
| 7/16/26 | online coachingcoaching delivery models+5 | — | Summer Assault Challenge | — | online coachingcoaching delivery+5 | — | 28m 45s | ||
| 7/13/26 | business scalingrevenue targets+3 | — | The Two Best ProgramsInstagram | — | business mathscaling+3 | — | 10m 38s | ||
| 7/9/26 | online coachingsmall following+4 | — | — | Tokyo | coaching businesssmall following+4 | — | 32m 54s | ||
| 7/6/26 | investingpersonal development+3 | — | IFCA | — | investingself-investment+5 | — | 19m 15s | ||
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| 7/2/26 | entrepreneurshipbusiness challenges+3 | — | — | — | entrepreneurshipbusiness problems+3 | — | 10m 29s | ||
| 6/29/26 | Instagram metricscontent strategy+4 | — | Instagram | — | Instagram metricscontent strategy+5 | — | 17m 48s | ||
| 6/25/26 | client testimonialscoaching methods+3 | — | — | — | Hero Success Story Methodclient testimonials+3 | — | 36m 08s | ||
| 6/22/26 | leadershipfeedback+3 | — | Fitness Business Podcast | — | leadership lessonfeedback process+3 | — | 12m 15s | ||
| 6/18/26 | client retentioncoaching strategies+3 | — | LTV Retention Method | — | client retentionfitness coaching+5 | — | 14m 27s | ||
| 6/15/26 | EP | 752 - Featured Replay: How We Had Our Highest Revenue Month and Our Lowest New Sales Month in 2023 - Here's How [+ A Full Breakdown Of Our Business Model] | Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method We wanted to take a look back in time and show you 3 years later that what we are talking about with LTV and backend offers is more relevant than ever. We recently looked at all of our data during August and were surprised to learn two things: we had our highest revenue month ever and we have our lowest front end sales into our 90 day program. How can this be? In today's episode, I'll break everything down from roles to offer structure to backend offers. If you're wanting to grow or want to learn more about how a big business grows and operates, definitely don't miss this one! Time Stamps: (0:44) What We'll Cover Today (2:14) Context on Me (Jordan) (3:18) Our Highest Revenue Month (6:27) Our Offer Structure (8:14) Keys to Your Backend Offer (12:10) Sales Team (15:35) Growing Business Means Team Turnover (16:29) Long Term Goal ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram | 17m 58s | ||||||
| 6/11/26 | EP | 751 - How We're Actually Using AI Inside IFCA | There's a right way to use AI in your online coaching business that actually saves you time and makes your program better and then there's the other 98% that is basically AI productivity porn. Don't fall into that 98% trap. I'm going to share how we are using AI inside of IFCA that is making our team better and our coaches inside of IFCA better. Time Stamps: (0:40) Where Place In Business with AI (2:35) AI Is Like Hiring A Team Member (4:48) AI Mock Sales Practice (7:04) AI Productivity Porn ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram | 10m 02s | ||||||
| 6/8/26 | EP | 750 - Featured Replay: Why Hormozi Was WRONG About (Value) - How to Attract Wealthy Clients Part 2/2 | Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method Finishing up our 2 part series on Hormozi's value equation and why it's not the complete picture when it comes to your fitness and health coaching business, we wanted to dive deeper into what we previously discussed last episode with your intrinsic worth. We'll cover and explain the 3 pillars, the two ways to scale your business, why you'll eventually need to shift from improving your coaching skills to improving your business skills, and more! Time Stamps: (0:44) Previous Episode on The Value Equation (1:47) Making You More Valuable (2:05) Your Intrinsic Worth (2:57) Defining the Equation (4:37) Who Do I Need to Become? (5:52) My Story and Childhood (9:32) Persuasion Power (10:38) Impact Skills (11:47) Two Ways to Scale Your Business (14:42) Shifting Coaching to Business Skills (19:52) Action, Action, Action (21:57) How We Can Help ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram | 24m 36s | ||||||
| 6/4/26 | EP | 749 - Featured Replay: Why Hormozi Was WRONG About (Value) - How to Attract Wealthy Clients Part 1/2 | Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method Look… we love some Hormozi here but specifically with the Value Equation in 100 Million Dollar Offers… there's something missing. Something that online fitness and health coaches really need if they want to be successful in this industry. In part 1 of this 2 part series, I am going to share with you why this value equation doesn't show the whole picture especially for fitness coaches, why you need money, and my Intrinsic Worth formula you'll want to start incorporating into your life and business. Time Stamps: (3:23) Why Alex Hormozi Is Wrong (3:47) Quick Example of F*ck You Money (5:42) Our Wealth Accumulation and Why You Need Money (6:47) Alex Hormozi's Value Equation (8:06) Here's The Problem (11:05) The Intrinsic Worth Formula (13:21) Impact Skills (14:30) Next Episode ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram | 14m 59s | ||||||
| 6/1/26 | EP | 748 - How to Stop Solving Problems Your Business Doesn't Actually Have | Here's the thing about ideas. They feel like momentum. You get a new idea and it feels like you're working on the business. It feels like progress. Like you're being entrepreneurial. But most of the time, a new idea is just a distraction dressed up as productivity. In this episode I'm going to give you a simple framework that tells you exactly what to work on next. Not what's exciting. Not what's interesting. What actually moves the needle. I'll walk you through the distinction that changes everything, a four-step ladder to find your real constraint fast, and a diagnostic you can run on your own business today. Time Stamps: (0:05) Honest Thoughts on Ideas (2:55) Why Your Brain Loves New Ideas (7:15) Questions To Ask Yourself ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram | 9m 55s | ||||||
| 5/28/26 | EP | 747 - What 11 Days in a Hospital With My Daughter Taught Me About Building a [Sellable] Business | It's been a very difficult past 11 days and throughout the tears and frustration and guilt seeing our 1 year old battle her illness but this time has also given me time to think about what we've built over the past 8 years (and sold if you didn't know) and the freedom building a sellable business gives you. I'll be breaking down what's been going on with our family while still given you a framework around why LTV is so important in your business. Time Stamps: (0:20) Our Daughter Marlee (1:45) The Story (5:38) Building Work Around Your Life (8:29) IFCA Has Been Acquired (13:44) Fostering Community (14:45) IFCA Client Examples (16:35) Our Upcoming Masterclass ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram | 18m 37s | ||||||
| 5/25/26 | EP | 746 - We Sold IFCA. Here's the Whole Story (ft. Taeler De Haes) | We've made the biggest decision in our professional career and the result is the two best coaching education programs in this industry just merged into one. We have officially sold Impact Fitness Coaching Academy to Taeler De Haes and we wanted to talk about all the details on this podcast. Time Stamps: (0:50) Erin's Perspective (3:18) The Intersection and Taeler's Perspective (8:55) Keeping The IFCA Legacy (10:38) Opposing Skillsets (14:04) Audience, Network, or Money (20:10) Energy, Focus, and Having Kids (22:58) Honest Thoughts on Healthy Competition (29:35) Erin's Triggering Reel ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram | 32m 09s | ||||||
| 5/21/26 | EP | 745 - Overpaying & Undercharging: How To Wreck A Coaching Business By Not Understanding Profit Margins | The nightmare situation as an online coach is to scale your company, hire assistant coaches and a staff, have your staff make more money than you, and you become a minimum wage entrepreneur with all the stress and risk that comes with owning your own business. We don't want that to be you so today's episode is all about profit margins, common mistakes we see within IFCA and the industry, and how to make sure you pay employees fairly while having healthy margins. Time Stamps: (0:10) Profit Margins (1:30) Common Mistakes (4:20) Undercharging for Your Service (9:00) Paying Employees and Healthy Margins (10:06) Gross vs Net Profit (15:30) Raising Your Prices ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram | 21m 50s | ||||||
| 5/18/26 | EP | 744 - How to Fix Your Show Rates | 5 Systems That Get Your Booked Calls to Actually Show Up | Let me give you a number. 1.8 million. That's roughly what a single metric cost us in annualized front-end revenue in early 2025. Not a bad hire. Not a broken offer. Not an ad account getting shut down. One number. That we let slip. Here's the math so you understand the stakes before we even get into the fix. At IFCA we run about 300 booked calls a month. We approve roughly 75% of those — 225 calls. The other 75 get dequeued. Either they don't qualify or our team proactively pulls them off the calendar so they don't pollute our data. So we're working with 225 approved calls. At a 25% close rate and a $9,500 average contract value — here's what happens at different show rates. At 73%, which was our historical baseline, 164 of those 225 people show up live. You close 25%. That's 41 new clients. Roughly $390,000 in front-end cash for the month. In early 2025, our show rate dropped to 45%. 101 people showing up live. 25 closes. $238,000 in front-end cash. Same calendar. Same closer. Same ad spend. $152,000 a month difference. $1.8 million annualized. And before I tell you how we got there, I want to make something clear: this was not a lead quality problem. I hear coaches say that all the time when their show rate tanks. "The leads are just worse now." Sometimes that's partially true. But a 45% show rate is almost never a lead quality problem. It is a system failure. It has an operational cause and an operational solution. I'll share what that operational solution is in today's episode. Time Stamps: (0:10) Fixing Show Rates (2:04) Show Rate Optmiziation Guide (2:34) Why Show Rates Are Dropping (6:20) Finding The Gaps In Your Sales Workflow (11:07) Justification Mode (16:48) Maximum Calendar Availability ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram | 20m 22s | ||||||
| 5/14/26 | EP | 743 - The Difference Between Content That Gets Likes and Content That Gets Clients | We've worked with over 4,600 coaches across every niche from fitness, nutrition, hormone health, men's performance, postpartum, and any other one you could possibly think of. The single biggest gap between coaches who get engagement and coaches who book calls is not their offer quality. It's not how often they post. It's not even their follower count. It's emotional specificity. The coaches who are winning right now aren't saying "I help busy moms lose weight." They're saying things so specific that their ideal client reads it and feels like they're being watched. In this episode I'm going to show you how to make that shift. From demographic content to emotional content. And I'm going to give you the exact process to find the language that makes your ICA stop mid-scroll. Time Stamps: (0:54) Quick Story (2:14) Specificity Is Key (4:04) IFCA Client Viral Example (5:18) Using Claude For Intimate Hooks (6:57) Desired Focused Content (9:02) Consequence Based Urgency (10:36) How This Applies To Ads ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram | 12m 50s | ||||||
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Chart history for The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Peaked at #130 in Netherlands, currently #130 in Netherlands.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| Netherlands | — | #130 | #130 | — |
| Mexico | — | #138 | #138 | — |
| Norway | — | #147 | #147 | — |
| New Zealand | — | #184 | #184 | — |
| India | — | #196 | #196 | — |
| Finland | — | #198 | #198 | — |
Chart Positions
6 placements across 6 markets.
Chart Positions
6 placements across 6 markets.