The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you've ever uttered the phrase "once I fix this, then everything will be fixed" I have some news for you as someone who spent the last decade plus hoping that was true... it's just not. What you sign up for when you become an entrepreneur is solving one problem knowing another problem is coming next. That is the game. Business gets easier when you accept this and lean into it. I explain more in this episode. Time Stamps: (0:30) When I Solve "X", Everything Will Be Easier (4:25) The Low Ticket Trap and Swapping Problems (7:10) How To Measure Your Success (9:18) Earn Better Problems ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the entire framework and how to use it, how to upgrade your testimonials, and how to destroy sales objections using testimonials as well. Time Stamps: (1:30) Mcflurry Example (2:48) Hero's Journey - Fitness Example (6:38) It's About the Customer (13:26) Power of Podcasting and Other Story Based Social Proof (17:00) The Reality of What Prospects Want (22:20) Erin Back in the Day (26:15) Destroying External Sales Objections (29:40) Asking for Referrals Early On (38:40) Kevin's Perspective ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method Here's a stat I want you to sit with. A 5% increase in client retention can grow your profits by 25% to 95%. That is not a typo. Most coaches are laser-focused on getting the next client. The money is actually in keeping the ones you already have. And here's the thing most coaches get wrong about that. They assume the only way to give clients more value is to give them more time. More calls. More check-ins. More of you. That's the most expensive way to retain someone. And I'm going to show you today 20 ways to make clients feel like they can't leave because your program is that good. Time Stamps: (1:02) Our Legacy Program and Our Live Event (3:10) Intimate Touchpoints (3:55) The List (8:33) Architectural Upgrades (13:35) Why This Matters ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

There's a right way to use AI in your online coaching business that actually saves you time and makes your program better and then there's the other 98% that is basically AI productivity porn. Don't fall into that 98% trap. I'm going to share how we are using AI inside of IFCA that is making our team better and our coaches inside of IFCA better. Time Stamps: (0:40) Where Place In Business with AI (2:35) AI Is Like Hiring A Team Member (4:48) AI Mock Sales Practice (7:04) AI Productivity Porn ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method Look… we love some Hormozi here but specifically with the Value Equation in 100 Million Dollar Offers… there's something missing. Something that online fitness and health coaches really need if they want to be successful in this industry. In part 1 of this 2 part series, I am going to share with you why this value equation doesn't show the whole picture especially for fitness coaches, why you need money, and my Intrinsic Worth formula you'll want to start incorporating into your life and business. Time Stamps: (3:23) Why Alex Hormozi Is Wrong (3:47) Quick Example of F*ck You Money (5:42) Our Wealth Accumulation and Why You Need Money (6:47) Alex Hormozi's Value Equation (8:06) Here's The Problem (11:05) The Intrinsic Worth Formula (13:21) Impact Skills (14:30) Next Episode ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

It's been a very difficult past 11 days and throughout the tears and frustration and guilt seeing our 1 year old battle her illness but this time has also given me time to think about what we've built over the past 8 years (and sold if you didn't know) and the freedom building a sellable business gives you. I'll be breaking down what's been going on with our family while still given you a framework around why LTV is so important in your business. Time Stamps: (0:20) Our Daughter Marlee (1:45) The Story (5:38) Building Work Around Your Life (8:29) IFCA Has Been Acquired (13:44) Fostering Community (14:45) IFCA Client Examples (16:35) Our Upcoming Masterclass ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

The nightmare situation as an online coach is to scale your company, hire assistant coaches and a staff, have your staff make more money than you, and you become a minimum wage entrepreneur with all the stress and risk that comes with owning your own business. We don't want that to be you so today's episode is all about profit margins, common mistakes we see within IFCA and the industry, and how to make sure you pay employees fairly while having healthy margins. Time Stamps: (0:10) Profit Margins (1:30) Common Mistakes (4:20) Undercharging for Your Service (9:00) Paying Employees and Healthy Margins (10:06) Gross vs Net Profit (15:30) Raising Your Prices ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

We've worked with over 4,600 coaches across every niche from fitness, nutrition, hormone health, men's performance, postpartum, and any other one you could possibly think of. The single biggest gap between coaches who get engagement and coaches who book calls is not their offer quality. It's not how often they post. It's not even their follower count. It's emotional specificity. The coaches who are winning right now aren't saying "I help busy moms lose weight." They're saying things so specific that their ideal client reads it and feels like they're being watched. In this episode I'm going to show you how to make that shift. From demographic content to emotional content. And I'm going to give you the exact process to find the language that makes your ICA stop mid-scroll. Time Stamps: (0:54) Quick Story (2:14) Specificity Is Key (4:04) IFCA Client Viral Example (5:18) Using Claude For Intimate Hooks (6:57) Desired Focused Content (9:02) Consequence Based Urgency (10:36) How This Applies To Ads ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

We've worked with over 4,600 fitness and nutrition coaches inside IFCA. We've helped them generate over $38 million in revenue. And without a doubt, the number one thing that determines whether a coach builds a real business or spins their wheels indefinitely is this: What they believe they're worth. Not their content. Not their niche. Not their close rate. Their pricing confidence. So in this episode, I'm going to give you 10 sentences that will permanently change how you think about charging for your coaching program. I'll walk through each one with a real example or a real story, and by the time we're done, you're going to have a completely different relationship with your price. Time Stamps: (1:07) #1: Charging Higher Prices (4:12) #2: Charitable Isn't A Business Model (5:05) #3: Skin In The Game (6:02) #4: The Conviction Shift (7:01) #5: Saving Time Over Money (8:00) #6: Inspiration vs Motivation (9:12) #7: When Prospects Start Valuing Their Time (10:00) #8: Free or Full Price (11:34) #9: Sharing Over Selling (13:02) #10: Convincing The Wrong People (15:00) Working With IFCA ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the entire framework and how to use it, how to upgrade your testimonials, and how to destroy sales objections using testimonials as well. Time Stamps: (1:30) Mcflurry Example (2:48) Hero's Journey - Fitness Example (6:38) It's About the Customer (13:26) Power of Podcasting and Other Story Based Social Proof (17:00) The Reality of What Prospects Want (22:20) Erin Back in the Day (26:15) Destroying External Sales Objections (29:40) Asking for Referrals Early On (38:40) Kevin's Perspective ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Click Here To Check Out Our Free Guide: How to Transition From In-Person to Online Training WITHOUT Sacrificing Results or Quality There are roughly 400,000 fitness coaches in the United States right now. In-person and online combined. There are 262 million adults. Nearly 3 in 4 of them are overweight or obese. 79% of them are active on social media — that's over 207 million potential clients. That means there are more than 500 potential clients for every single coach in this country. Five hundred to one. Online fitness is not saturated. Your algorithm is saturated. There's a difference. Today I'm going to break down exactly how to transition from in-person to online coaching — without losing your clients, without undercharging, and without spending your life doing Zoom workouts. We've helped more than 1,300 in-person trainers make this exact move. I'm going to walk you through the whole thing — the offer, how delivery actually works, how you get clients, and the math behind what this can realistically look like. Time Stamps: (2:00) The Online Fitness Market (3:50) Free Guide In The Show Notes (5:20) Why In-Person Training Has A Cap (14:20) All You Need ---------------- Click Here To Check Out Our Free Guide: How to Transition From In-Person to Online Training WITHOUT Sacrificing Results or Quality ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

In today's episode, I'm going to show you exactly how to identify the ONE problem that's actually holding your business back… Because here's the truth: It is almost never everything. And if you can learn this skill as a CEO… you will save yourself YEARS of stress, overwhelm, and honestly… bad decisions. Time Stamps: (0:27) One Of Those Months Where Everything Is Broken? (4:42) How We Fixed The Problem (8:12) The Leadership Layer ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

We wanted to do something a little different today. We've been running this podcast for 700 plus episodes and we've shared a lot of tactical stuff. Ads, offers, sales scripts, all of it. But we've never actually sat down and told the full story. Both of us. Together. How we got here, what it actually cost, and what we'd do differently. In Part 1, we'll mostly cover Erin's story, how we met, and the highlights up until 2019. Time Stamps: (0:30) Different Style of Episode (2:05) Erin's Business Beginnings (9:50) Owning A Gym (18:00) Jordan Starting His Coaching Business (20:45) The Reality TV Show (33:40) Starting IFCA (36:40) What We'll Cover In Part 2 ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram