From Founder to Exit. What Really Changes After Selling an Agency

About this episode

Elliott King shares insights on the journey from startup to exit, focusing on financial management and M&A realities.

In this episode of The Fractional CFO Show, Adam Cooper is joined by Elliott King, agency founder, digital marketing expert, and Managing Partner at FINN Partners, to explore the real journey from startup to exit. Elliott shares honest insights on managing cash flow through growth, the shift from project to retainer revenue, and the financial discipline required to build a sellable agency. They also dive into the realities of M&A, including due diligence, valuation drivers, and what actua...

People in this episode

Host: Adam Cooper

Guest: Elliott King

Topics covered

• agency exit
• cash flow management
• retainer revenue
• financial discipline
• M&A realities

Keywords

• agency
• exit
• cash flow
• retainer revenue
• M&A
• valuation
• due diligence

Mentioned in this episode

Organizations: FINN Partners

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