Why Forecasting Revenue Is So Hard
From The Fractional CFO Show with Adam Cooper by Adam Cooper
May 14, 2026 · 33 min · Season 7 · Episode 6
About this episode
Adam Cooper discusses the challenges of revenue forecasting in agencies with Julia Longo from SAENTYS.
Why is revenue forecasting so difficult in agencies and project-based businesses? In this episode of The Fractional CFO Show, Adam Cooper speaks with Julia Longo, Group Finance Director at SAENTYS, about the operational and financial realities of forecasting revenue in a fast-moving creative consultancy environment. SAENTYS operates across the UK, France and Switzerland, supporting clients in the real estate, hospitality and destination sectors. Julia oversees finance across multiple entities...
People in this episode
Host: Adam Cooper
Guest: Julia Longo
Topics covered
- revenue forecasting
- agencies
- project-based businesses
- financial management
- creative consultancy
- operational realities
Keywords
- revenue forecasting
- agencies
- financial management
- creative consultancy
- project-based businesses
- SAENTYS
- Julia Longo
Mentioned in this episode
Organizations: SAENTYS
Places: UK, France, Switzerland
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