Supporting the Retail Media Ecosystem

About this episode

Gai Le Roy discusses retail media challenges and opportunities with industry experts Rob Odd and Kelly Wearmouth.

In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Rob Odd, CEO of Epsilon, and Kelly Wearmouth, Managing Director AUNZ of Mars United Commerce, to explore the hot topics in retail media. The discussion focuses on the challenges and opportunities within the digital advertising landscape, particularly around addressability, measurement, and the impact of consumer data privacy reforms. Rob and Kelly share their insights on how brands can leverage data to create personalised experiences while navigating the complexities of a rapidly evolving market. They emphasise the importance of collaboration, innovation, and a unified approach in driving success amidst changing consumer behaviours and technological advancements. Listen now! See omnystudio.com/listener for privacy information.

People in this episode

Host: Gai Le Roy

Guests: Rob Odd, Kelly Wearmouth

Topics covered

• retail media
• digital advertising
• consumer data privacy
• personalised experiences
• collaboration
• innovation

Keywords

• retail media
• digital advertising
• addressability
• measurement
• consumer data privacy
• personalisation
• collaboration

Mentioned in this episode

Organizations: Epsilon, Mars United Commerce

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