Built to Last with Jake Cross
From The Impatient Entrepreneur by Lauren Kwedar Cockerell
January 7, 2026 · 22 min · Season 3 · Episode 12
About this episode
Jake Cross discusses his role in leading Seldens, a family-owned home furnishings business, and balancing tradition with modern strategies.
Jake Cross is General Manager and a fourth-generation leader at Seldens, a family-owned home furnishings and design business serving the Pacific Northwest for 85 years. Born into a legacy of craftsmanship and customer service, Jake’s journey with Seldens began long before he officially joined the business. Growing up immersed in the values of integrity, quality, and community stewardship, he now helps steer the company toward an exciting and innovative future. As part of the leadership team, Jake has been instrumental in Seldens' expansion, bridging the gap between honoring the company’s deep heritage and pursuing forward-thinking strategies that meet modern customer needs. Seldens has been the Puget Sound region’s home furnishings destination since 1940. Offering over 150 quality designer brands and expert design services, Seldens is dedicated to providing an exceptional client experience. With a commitment to quality, craftsmanship and community, and showrooms in Tacoma, Olympia and Bellevue, Seldens continues to be a trusted name in home furnishings. The Seldens family of furniture brands also includes Bassett® Furniture and Summer House Patio outdoor furniture showrooms, each…
People in this episode
Host: Lauren Kwedar Cockerell
Guest: Jake Cross
Topics covered
- family business
- home furnishings
- customer service
- craftsmanship
- community stewardship
- business expansion
Keywords
- Seldens
- home furnishings
- Jake Cross
- family business
- customer experience
- craftsmanship
- business leadership
Mentioned in this episode
Organizations: Seldens, Bassett® Furniture, Summer House Patio
Places: Pacific Northwest, Tacoma, Olympia, Bellevue
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