Purposeful Persistence with Ethan Dowie
From The Impatient Entrepreneur by Lauren Kwedar Cockerell
January 22, 2026 · 32 min
About this episode
Ethan Dowie discusses how to leverage branded merchandise as a competitive advantage for businesses.
Ethan Dowie is the founder of Indigo Promotions, where he helps brands turn merch from an afterthought into a competitive advantage. Through creative strategy, a massive global factory network, and an obsession with the details, he’s worked with companies of all sizes — from startups to global enterprises — to design branded merchandise that people actually want to keep, use, and talk about. Known for blending marketing smarts with a straight-talking, energetic style, Ethan has become a go-to voice for how to make merch campaigns land. When he’s not creating products that elevate brands, he’s sharing behind-the-scenes insights on how the right merch can drive real business results. Ethan’s Links: Website: https://www.indigopromos.com/ Instagram: https://www.instagram.com/indigopromos/ LinkedIn: https://www.linkedin.com/company/indigopromotions/ Book Recs: Shoe Dog: A Memoir by the Creator of Nike: https://amzn.to/4rt2esB Steve Jobs: https://amzn.to/3MkIQhj The Impatient Entrepreneur's links: Facebook: https://www.facebook.com/TheImpatientEntrepreneurPod LinkedIn: https://www.linkedin.com/company/theimpatiententrepreneurpod/ Instagram…
People in this episode
Host: Lauren Kwedar Cockerell
Guest: Ethan Dowie
Topics covered
- branded merchandise
- marketing strategy
- entrepreneurship
- business results
- creative strategy
Keywords
- merchandise
- branding
- entrepreneur
- marketing
- business strategy
Mentioned in this episode
Organizations: Indigo Promotions, The Impatient Entrepreneur, Kwedar & Co.
Books & works: Shoe Dog: A Memoir by the Creator of Nike, Steve Jobs
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