AI Won't Fix Your Business. It'll Scale the Mess.

AI Won't Fix Your Business. It'll Scale the Mess.

From The Jo Show by Jo McKee

June 4, 2026 · 25 min · Episode 28

About this episode

Ty Givens discusses the importance of customer experience and the pitfalls of using AI in flawed business processes.

Most small business owners spend everything getting new customers through the door, then forget about them the moment they buy. Ty Givens — founder of CX Collective, who has spent 25 years building customer support for fast-growing brands — explains why that is backwards, and why customer experience is the cheapest, most effective marketing a small budget has. She also breaks down the question everyone is asking right now: where AI actually fits in your business, and where it quietly makes things worse. Her line: add AI to a broken process and you don't fix the mess, you scale it. You'll learn: - Why customer experience is the cheapest marketing a small business has - The corporate jargon mistake that sank her first launch, and the fix - What to automate with AI and what to keep human - Why bolting AI onto a broken process makes things worse, not better - The website detail that quietly breaks your AI before it starts - The customer service error that costs you repeat buyers - Why she turns down money that doesn't sit right - The burnout warning sign she ignored until an employee called it out _________________________________________ CONTACT JO: The Jo Show is for small business…

People in this episode

Host: Jo McKee

Guest: Ty Givens

Topics covered

  • customer experience
  • AI in business
  • small business marketing
  • automation
  • customer support

Keywords

  • customer experience
  • AI
  • small business
  • marketing
  • automation
  • customer support
  • business processes

Mentioned in this episode

Organizations: CX Collective, McKee Creative

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