
The Knowledge Project
Uncovering the timeless principles that drive success.Hosted by Shane Parrish (entrepreneur, investor, speaker, and author), the goal of each episode is simply to master the best of what other people have already figured...
AI overview.Shane Parrish is an independent podcast creator best known for his insights on mental models and decision-making through his blog, Farnam Street. He brings a th…
Insights from recent episode analysis
On the show
- Greg Brockman1 ep
- Mario Harik1 ep
- Joe Liemandt1 ep
Also: Harrison McCain, Connor Teskey, Vlad Tenev, Phil Knight, Nicolai Tangen, Michael Ovitz, Bill Gurley, Mark Pincus, Winston Weinberg, Kaz Nejatian, Dr. Gio Valiante, Dr. Giulia Enders, Geoffrey Cain, David Baszucki, Brad Jacobs
Audience Interest
- business strategies and insights
- technology trends and impacts
Podcast Focus
- deep conversations with experts
- timeless principles of success
Publishing Consistency
- 275 episodes released
- active for 11 years
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on 3 signals.
Built from
By chart position
- 🇺🇸United States · InvestingHOME#1993K to 491K
- 🇮🇳India · Investing#256K to 297K
- 🇵🇭PH · Investing#113K to 69K
- 🇲🇽Mexico · Investing#712K to 62K
- 🇨🇦Canada · Investing#1010K to 53K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
262K to 1.4M🎙 Weekly cadence·287 episodes·Last published yesterday - Monthly Reach
Unique listeners across all episodes (30 days)
524K to 2.8M🇺🇸35%🇮🇳21%🇵🇭5%+22 more - Active Followers
Loyal subscribers who consistently listen
288K to 1.5M57K real followers tracked across platforms
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/27/26 | The Science of Doing Your Best Work | Steven Kotler is a bestselling author and the executive director of the Flow Research Collective, where he studies the science of peak performance. Most of us have felt it. Hours disappear, everything else fades away, and the work seems to do itself. But what’s actually happening in those moments, and can you make them happen on purpose? Kotler has spent decades studying flow, and he makes the case that it’s far more trainable than most people think. We talk about what brings it on, how hard a task should be before it pulls you in, and why the hobby you gave up as an adult might matter more than you realize. We also get into what frustration is really telling you when you’re learning, how play compares with practice, how to focus on work you’d rather not be doing, and how to think clearly when there’s more information than ever and fewer people checking it. ----- Chapters: (0:00) Intro (0:10) The Most Addictive State on Earth (0:38) Signs You're in Flow (Most People Miss These) (1:51) The Real Secret to Peak Performance (3:03) The Hidden Biology Behind Flow and Focus (4:09) How to Get Into a Flow State (5:31) Why You Need One "Flow Activity" (7:18) The Hidden Thing Blocking Your Flow (7:45) The Burnout Mistake High Performers Make (8:50) Unexpected Flow Triggers (12:02) Why Willpower Won't Stop Distractions (15:34) Why ADHD Can Be a Flow Advantage (23:20) The #1 Way to Increase Performance (25:48) The Motivation Myth Holding You Back (27:26) Why Spite Is a Dangerous Motivator (30:44) The Best Mental State for Learning (33:03) Why Frustration Helps You Learn (35:41) The Daily Habit That Boosts Flow Most (38:53) The Thinking Mistake Almost Everyone Makes (50:25) The Moment Your Brain Learns Best (57:31) The Surprising Way to Relieve Autoimmune Symptoms ----- Follow Steven Kotler: X: https://x.com/steven_kotlerhttps://x.com/steven_kotler ----- Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter ------ Follow Shane Parrish: X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ----- Thank you to the sponsors for this episode: +Applovin: Launch your first AppLovin campaign and grow your business: https://applovin.com/shane +HeyGen is a message-first AI video platform that helps people and AI agents turn ideas into professional video in minutes. Try for free at https://www.heygen.com/tkp +Matic: the robot vacuum that does it all—grab yourself a year of free bags here. http://maticrobots.com/shaneparrish +LMNT: My go-to zero sugar electrolytes — get a free LMNT Sample Pack here: https://DrinkLMNT.com/TKP ----- + Members get the longer, extended version of this conversation, with additional content not included in the public release. Learn more: https://fs.blog/membership/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 06m 22s | ||||||
| 10/13/26 | How to Get People to Say Yes | Ryan Serhant | Ryan Serhant is a real estate broker, founder of SERHANT., and star of Bravo’s Million Dollar Listing New York and Netflix’s Owning Manhattan. He explains how to sell without making people feel sold to: build a connection, help first, and earn the right to ask. He also breaks down the psychology of attention and persuasion, showing how to get people's attention, hold it, and turn it into business. We explore why he rejects “fake it till you make it,” how he approached his Million Dollar Listing audition as the person he wanted to become, and why ego gets in the way of closing deals. Ryan explains his time management framework of treating each day as a bank of 1,000 minutes changed the way he works, and why success can still feel insufficient after you achieve all of your dreams. Enjoy ----- (00:00) Intro (02:19) Get Chosen Before You're Established (10:03) Why Sellers Should Take Acting Classes (11:11) What Is Embarrassment Costing You? (12:28) The 1,000 Minutes a Day Framework (16:26) Why Buyers Resist Your Pitch (20:57) Are You Giving Up Too Soon? (21:39) How to Use Google Alerts to Land Leads (23:21) The Craziest Deal in Serhant History (31:21) How to Handle Ego in Negotiations (33:02) Your Next Move at Rock Bottom (38:56) Why Attention Isn't Making You Money (43:11) Find Clients Where Nobody Knows You (44:55) Why Strangers Ignore Your Offer (46:51) What Is Success Costing You? (52:03) The Excuse That Costs You Respect ----- Follow Ryan Serhant: https://www.instagram.com/ryanserhant ----- + Members get the longer, extended version of this conversation, with additional content not included in the public release.Learn more: https://fs.blog/membership/ ------ Thank you to the sponsors for this episode: +Applovin: Launch your first AppLovin campaign and grow your business: https://applovin.com/shane +Matic: the robot vacuum that does it all—grab yourself a year of free bags here: https://maticrobots.com/shaneparrish +HeyGen is a message-first AI video platform that helps people and AI agents turn ideas into professional video in minutes. Try for free at https://www.heygen.com/tkp +LMNT: My go-to zero sugar electrolytes — get a free LMNT Sample Pack here: https://DrinkLMNT.com/TKP ----- Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter ------ Follow Shane Parrish: X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 56m 07s | ||||||
| 10/6/26 | Charlie Munger's Interview with Todd Combs | I'm excited to share this previously unreleased 2022 conversation between Charlie Munger and Todd Combs. As with any Munger talk, the subjects are both deep and wide. You'll learn how Munger recognized people worth betting on, chose problems worth solving, and turned a long attention span into an unfair advantage. A special thank you to the Singleton Foundation, Todd Combs, and William Thorndike for giving me the permission to share this with you. You can find a link to the full transcript here. ----- Chapters: (00:00) The Unreleased Charlie Munger Recording (01:14) The Exceptional Mind of Henry Singleton (03:51) Why Munger Ignored Singleton's Dying Wish (04:51) The Wooden Lesson Most Managers Never Learn (06:30) The Career Path Munger Almost Took (10:43) The Childhood Memory That Shaped Munger's Worldview (16:00) The Strange Place Munger Looked for Inspiration (22:31) The Best Number of Investments to Make (30:20) What Great Investing Actually Costs You (35:16) The Index Fund Risk Nobody Talks About (37:00) The Lucky Break Behind Rockefeller's Empire (42:26) The Book Every MBA Should Read (44:57) The Odds of a Major Calamity ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter ------ Follow Shane Parrish: X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ----- Thank you to the sponsors for this episode: + See how Stripe can power what’s next for your business at stripe.com Learn more about your ad choices. Visit megaphone.fm/adchoices | 47m 58s | ||||||
| 9/29/26 | Bill Ackman: The Biggest Fight of His Life | Bill Ackman is the founder and CEO of Pershing Square Capital Management, one of the most closely watched investment firms in the world. In this conversation, he breaks down how he tells the difference between real innovation from hype, what he looks for before making a billion-dollar investment, and why he sold Netflix—and later bought it back. He also shares the mistakes that reshaped his investment process and his plan to build a modern-day Berkshire Hathaway. Bill also opens up about something far more personal: his daughter Lucy’s sudden brain hemorrhage, the hours before surgery, and her ongoing recovery. He describes running his business from a hospital room and the institute he and his wife are building to help other families facing similar challenges. Enjoy! ----- Chapters: (00:00) Intro (00:53) The Night His Daughter Nearly Died (08:49) His Plan to Rethink Brain Recovery (16:15) Could Her Ring Have Raised the Alarm? (17:07) How He Holds It Together (23:17) How Bubbles Pull You In (23:49) Is Venture in a Bubble? (25:23) When Easy Money Runs Out (28:05) He Hated the Idea. He Invested. (30:05) Who Actually Profits From AI? (35:53) The Rules He Carved in Stone (39:15) The Trade He Won't Make Again (42:02) Why He Consults "Dr. Claude" (46:14) Waiting for a Cheaper Market? (48:20) Netflix: Why He Changed His Mind (51:36) Howard Hughes and The Assets Nobody Wanted (53:22) What If You Owned a City? (01:00:02) Berkshire's Most Overlooked Advantage (01:04:36) From Watch Buyer to Company Owner (01:09:42) How He Judges CEOs in an Hour (01:14:19) What's Left to Achieve at 60? ----- Follow Bill Ackman: X: https://x.com/BillAckman ----- Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter ------ Follow Shane Parrish: X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ----- Thank you to the sponsors for this episode: +Applovin: Launch your first AppLovin campaign and grow your business: https://applovin.com/shane +HeyGen is a message-first AI video platform that helps people and AI agents turn ideas into professional video in minutes. Try for free at https://www.heygen.com/tkp +Matic: the robot vacuum that does it all—grab yourself a year of free bags here. http://maticrobots.com/shaneparrish +LMNT: My go-to zero sugar electrolytes — get a free LMNT Sample Pack here: https://DrinkLMNT.com/TKP ----- + Members get the longer, extended version of this conversation, with additional content not included in the public release.Learn more: https://fs.blog/membership/ ----- Note: Shane and guests may hold positions in assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. Nothing in this conversation should be considered investment advice, financial guidance, or a recommendation to buy or sell any security. Always do your own due diligence or consult with a qualified financial advisor before making investment decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 17m 47s | ||||||
| 9/15/26 | Tobi Lütke: The Skills AI Makes More Valuable | Shopify founder and CEO Tobi Lütke joins Shane Parrish to discuss AI agents, better decision-making, and the future of work. He explains how he uses an AI council to examine his hardest decisions and why taste, judgment, and responsibility become more valuable as AI becomes more capable. They go inside Shopify’s work with River, an AI colleague with memory, personality, and permission to challenge the CEO. They explore how to choose between several good options, why the best long-term decisions often lack immediate feedback, and why building something that lasts requires pruning and rebuilding. Tobi also shares how he cultivates intuition, the affirmations he uses to change his own behavior, and why his kids must add “yet” when they say they can’t do something. Enjoy! ----- Chapters: (00:00) Introduction (3:46) The Case for Skeuomorphism (5:16) How Bing's Chatbot "Sydney" Inspired Shopify's AI (7:18) River: Shopify's Internal AI (8:55) How to Encourage Osmosis Learning (10:52) AI Dreaming and Self-Reflection (11:53) How to Use AI for Strategic Decision Making (14:11) The One Thing AI Cannot Do (16:04) What AI is Making Worse at Shopify (19:46) Predictions: Where AI is Headed Next (21:55) The Future of AI-Powered Software (24:40) Will CEOs Be Replaced with AI? (27:54) Can Superintelligence Be Controlled? (31:13) Critical Skills in AI Age (34:22) Why Complex Solutions are Usually Wrong (36:33) Conditions Needed for True Intuition (38:02) The Optimal Path Doesn't Have Instant Feedback (44:51) How Affirmations Can Shift Your Behavior (50:44) The Inobvious Thing Hurting Companies (52:37) Relationship Between Beauty and Creation (56:23) How SpaceX Moves Forward By Subtraction (1:00:24) Why Companies Need Refounding Events (1:01:50) Use Books as Cheat Codes (1:02:39) Three Books That Change Your Thinking ----- Follow Tobi: X: https://x.com/tobi ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter ------ Follow Shane Parrish: X: https://x.com/shaneparrish Instagram: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ----- + Members get the longer, extended version of this conversation, with additional content not included in the public release.Learn more: https://fs.blog/membership/ ------ Thank you to the sponsors for this episode: +Applovin: Launch your first AppLovin campaign and grow your business: https://applovin.com/shane +Matic: the robot vacuum that does it all—grab yourself a year of free bags here: https://maticrobots.com/shaneparrish +HeyGen is a message-first AI video platform that helps people and AI agents turn ideas into professional video in minutes. Try for free at https://www.heygen.com/tkp +LMNT: My go-to zero sugar electrolytes — get a free LMNT Sample Pack here: https://DrinkLMNT.com/TKP ------ *Note:* Shane and guests may hold positions in assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. Nothing in this conversation should be considered investment advice, financial guidance, or a recommendation to buy or sell any security. Always do your own due diligence or consult with a qualified financial advisor before making investment decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 05m 48s | ||||||
| 9/1/26 | Steve Jobsfailure+4 | Geoffrey Cain | AppleNeXT+3 | — | Steve Jobsfailure+7 | — | 1h 03m 52s | ||
| 8/18/26 | decision makinghealth+3 | David Baszucki | Roblox | — | Ketobipolar symptoms+5 | — | 46m 33s | ||
| 8/4/26 | business strategyacquisitions+4 | Brad Jacobs | — | — | businessacquisitions+5 | — | 1h 40m 16s | ||
| 7/28/26 | business principleshistory of Standard Oil+4 | — | Standard Oil | — | John D. RockefellerStandard Oil+5 | — | 2h 55m 34s | ||
| 7/21/26 | company turnaroundorganizational culture+4 | Kaz Nejatian | Opendoor | — | Opendoorturnaround+5 | — | 54m 42s | ||
| 7/7/26 | performance psychologyconfidence+3 | Dr. Gio Valiante | — | — | performancepsychology+5 | — | 1h 09m 16s | ||
| 6/23/26 | gut healthmicrobiome+4 | Dr. Giulia Enders | — | — | guthealth+7 | — | 55m 42s | ||
| 6/9/26 | mental modelsinvesting+5 | Bill Gurley | BenchmarkSanta Fe Institute+3 | — | mental modelsinvesting+7 | — | 1h 02m 19s | ||
| 6/2/26 | product innovationstartups+3 | Mark Pincus | FarmvilleWords with Friends+1 | — | product designstartups+3 | — | 1h 10m 28s | ||
| 5/19/26 | entrepreneurshipindustrial development+3 | — | Hyundai | South KoreaGoryeong Bridge+2 | Chung Ju-yungHyundai+5 | — | 2h 20m 11s | ||
| 5/12/26 | AIlegal industry+4 | Winston Weinberg | GPT-3Harvey | — | AIlegal work+5 | — | 1h 03m 53s | ||
| 4/22/26 | AI racefuture of AGI+4 | Greg Brockman | Dota 2OpenAI+1 | — | OpenAIAGI+7 | — | 1h 12m 41s | ||
| 4/14/26 | leadershipdecision making+3 | Mario Harik | XPO | — | leadershipdecision making+3 | — | 1h 39m 15s | ||
| 3/31/26 | AI in educationK-12 reform+3 | Joe Liemandt | Alpha SchoolTrilogy Software+1 | — | AIeducation+5 | — | 2h 13m 46s | ||
| 3/24/26 | entrepreneurshipbusiness strategy+3 | Harrison McCain | McCain FoodsMcDonald's+1 | New BrunswickFlorenceville | Harrison McCainMcCain Foods+7 | — | 39m 29s | ||
| 3/17/26 | AIinvestment strategies+4 | Connor Teskey | Brookfield Asset Management | — | AI bubblecapital allocation+5 | — | 1h 25m 27s | ||
| 3/10/26 | businessentrepreneurship+3 | — | Marriott | Washington, DC | Marriotthotel empire+3 | — | 39m 21s | ||
| 3/3/26 | business strategyfinancial crisis+3 | Vlad Tenev | Robinhood | — | RobinhoodVlad Tenev+5 | — | 1h 50m 38s | ||
| 2/24/26 | entrepreneurshipbusiness growth+3 | Phil Knight | Nike | — | NikePhil Knight+3 | — | 37m 55s | ||
| 2/17/26 | sovereign wealth fundsAI revolution+3 | Nicolai Tangen | Norges Bank Investment ManagementElon Musk | — | sovereign wealth fundAI+3 | — | 1h 02m 46s | ||
| 2/3/26 | power dynamicsHollywood+4 | Michael Ovitz | CAA | — | Michael OvitzCAA+5 | — | 1h 36m 01s | ||
Showing 26 of 287
Pitch Fit is a Pro feature
See how bookable this show is for guests, which brands already advertise, the per-episode ad value, and the best-fit guest and sponsor profile. The numbers are blurred on the free plan.
How readily this show books outside guests like you.
How proven this show is for host-read sponsorships.
For Guests
ProFor Advertisers
ProUpgrade to Pro to unlock guest cadence, sponsor categories, fit scores, and per-episode ad value for this show.
Similar Audience Demographics
Podcasts that attract a similar listener profile
Distribution & Reach
About the show, platforms, and key insights.
Distribution & Reach
About the show, platforms, and key insights.
Shane Parrish is an independent podcast creator best known for his insights on mental models and decision-making through his blog, Farnam Street. He brings a thoughtful approach to complex subjects, making him a respected voice in the realms of business and personal development. "The Knowledge Project" stands out for its deep, conversational format that goes beyond conventional advice, focusing on timeless principles of success. Covering a range of topics from business to technology and culture, Parrish engages with thought leaders and experts to distill valuable lessons and insights from their experiences. The podcast attracts a diverse audience of professionals, entrepreneurs, and lifelong learners seeking to enhance their understanding and application of knowledge. Listeners appreciate the richness of discussions, gaining practical wisdom that can be applied to their personal and professional lives.
By the numbers
- Total followers: 455K
- Total plays: 20M
- Total reviews: 2.7K
Platforms
TuneIn
- Followers: 2.0K
Castbox
- Followers: 47K
- Plays: 1.5M
- Reviews: 112
YouTube
- Subscribers: 398K
- Views: 18M
- Videos: 253
Podcast App
- Followers: 2.7K
- Reviews: 2.6K
Podcast Republic
- Followers: 5.5K
- Reviews: 4
Audience
adults, professionals
Key insights
What the show covers
- deep conversations with experts
- timeless principles of success
- unconventional advice and insights
- mastering knowledge from others
Audience interests
- business strategies and insights
- technology trends and impacts
- societal issues and discussions
- cultural observations and critiques
Platform reach
- available on major podcast platforms
- growing audience over time
- no specific platform data available
- unknown total followers across platforms
Publishing consistency
- 275 episodes released
- active for 11 years
- weekly or more often
- consistent content delivery
Chart history for The Knowledge Project
Peaked at #1 in PH, top 10 in 21 of 50 tracked markets, currently #1 in PH.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| PH | — | #1 | #1 | — |
| SA | — | #2 | #2 | — |
| India | — | #2 | #2 | — |
| NG | — | #2 | #2 | — |
| AE | — | #3 | #3 | — |
| HU | — | #4 | #4 | — |
| RO | — | #4 | #4 | — |
| HK | — | #4 | #4 | — |
| CO | — | #4 | #4 | — |
| TR | — | #5 | #5 | — |
| TH | — | #5 | #5 | — |
| CZ | — | #6 | #6 | — |
| India | — | #7 | #7 | — |
| PH | — | #7 | #7 | — |
| Mexico | — | #7 | #7 | — |
| KE | — | #7 | #7 | — |
| AE | — | #8 | #8 | — |
| SG | — | #8 | #8 | — |
| RO | — | #9 | #9 | — |
| Canada | — | #10 | #10 | — |
Chart Positions
50 placements across 37 markets.
Chart Positions
50 placements across 37 markets.