The Knowledge Project
by Shane Parrish
Is this your podcast?Shane Parrish is an independent podcast creator best known for his insights on mental models and decision-making through his blog, Farnam Street. He brings a thoughtful approach to complex subjects, making him a respected voice in the realm…
Insights from recent episode analysis
Audience Interest
- business strategies and insights
- technology trends and impacts
Podcast Focus
- deep conversations with experts
- timeless principles of success
Publishing Consistency
- 275 episodes released
- active for 11 years
Platform Reach
- available on major podcast platforms
- growing audience over time
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 47 chart positions in 47 markets.
By chart position
- 🇨🇦CA · Business#18300K to 1M
- 🇬🇧GB · Business#43100K to 300K
- 🇦🇺AU · Business#44100K to 300K
- 🇺🇸US · Business#8430K to 100K
- 🇩🇪DE · Business#9830K to 100K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
547K to 1.8M🎙 ~2x weekly·275 episodes·Last published 3d ago - Monthly Reach
Unique listeners across all episodes (30 days)
1.1M to 3.5M🇨🇦29%🇬🇧9%🇦🇺9%+44 more - Active Followers
Loyal subscribers who consistently listen
437K to 1.4M447K real followers tracked across platforms
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 10 epsHost
Recent guests
Recent episodes
Mental Models That Change How You Think | Bill Gurley
Jun 9, 2026
1h 02m 19s
Proven, Better, New: Mark Pincus on the Rules of Product Innovation
Jun 2, 2026
1h 10m 28s
[Outliers] The Hyundai Founder Who Put a Country on His Back
May 19, 2026
2h 19m 11s
Winston Weinberg: Speed, Stress, and Better Decisions
May 12, 2026
1h 03m 53s
OpenAI Co-Founder: AI Goes Parabolic! Here's What's Next | Greg Brockman
Apr 22, 2026
1h 12m 41s
Social Links & Contact
Official channels & resources
Official Website
Login
RSS Feed
Login
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/9/26 |  Mental Models That Change How You Think | Bill Gurley | Bill Gurley spent years on Wall Street, built his career as a partner at Benchmark, worked through Uber’s hypergrowth era, and now serves on the board of the Santa Fe Institute, where he studies complexity and systems thinking. In this episode, Bill shares the mental models he returns to most, including systems thinking, second- and third-order effects, and the importance of understanding both the bedrock of your field and the bleeding edge. He explains what separates great founders, why storytelling and product instincts matter, how he uses AI across different models, and what he sees coming in open source, China, stablecoins, tokenization, payments, and venture capital. ------ Timestamps: (00:00) Key Mental Models (02:02) Investing Journey and Key Players (05:21) Knowing the Bedrock of the Industry (08:50) Obsessive Learning in Founders (10:04) The Silent Edge (11:44) Surprising AI Use (13:13) The Future of AI Models (14:17) Global AI Regulation (18:12) Impacts of AI on Investing (19:53) Are There Limitations on Training AI Models? (23:04) Would You Sit in the Back Seat While Your Tesla Drives? (24:15) Non-Consensus Opinions (24:53) Are We Overfunding this Buildout? (29:40) The Role of Retail Investors and Tokenization (34:26) What is a Stablecoin? (37:58) Competitive Mode: Visa and Mastercard (39:55) AI and Debt Analysis (45:05) The Craft of Storytelling and Writing (48:07) Founder Advantage: Product Instinct (50:12) Real World Lessons from Working With Uber (52:10) Inside Benchmark’s Success (59:42) What is Success for You? ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter ------ Follow Shane Parrish: X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Follow Bill Gurley LinkedIn: https://www.linkedin.com/in/billgurley/ X: https://x.com/bgurley?lang=en Check out Runnin’ Down a Dream: How to Thrive in a Career You Actually Love ------ Thank you to the sponsors for this episode: +CoinShares: Delivering Reason to Digital Asset Investing. https://coinshares.com/ +Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane Check out the Granola Notes +HeyGen is a message-first AI video platform that helps people and AI agents turn ideas into professional video in minutes. Try for free at https://www.heygen.com/ +LMNT: My go-to zero sugar electrolytes — get a free LMNT Sample Pack here: DrinkLMNT.com/TKP Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 02m 19s | ||||||
| 6/2/26 |  Proven, Better, New: Mark Pincus on the Rules of Product Innovation | Mark Pincus is the creator behind Farmville and Words with Friends. He built Zynga into one of the biggest gaming companies in the world and helped shape the early era of social products on the internet. In this conversation, he breaks down how great founders spot winning ideas early, why most startups build the wrong thing, and how products become part of people’s daily lives. He shares lessons from building Zynga, missing the opportunity behind social networking before Facebook took off, navigating platform risk during Zynga’s explosive growth, and rebuilding his confidence after major failures. You’ll learn how to test ideas faster, what separates products people try from products people love, how to avoid “death by compromise” as a founder, and why the best builders stay obsessed with what users actually want. + Members get the longer, extended version of this conversation, with additional content not included in the public release. Join Now. + +Pre-order Life at the Speed of Play: Launch Products People Love! ------ Timestamps: (00:00) The Principles of Great Products (01:34) How to Test if Your Idea Has "Heat" (04:02) Falling Out with His Father (06:14) Early Career Fails (09:27) The Presentation that Kicked him out of Bain (12:04) The Book of Life System for Making Strategic Decisions (17:56) Why Your Instincts are Good and Your Ideas are Bad (22:29) Copying is the Key to Great Product Design (23:22) System for Building Great Products (24:05) How to Use "Proven Better New" to Build Ideas (27:39) Why Deconstruction Leads to Better Products (29:33) All Founders Go Through This (35:14) How Zynga Changed Social Gaming (37:25) Pitching Zynga to Steve Jobs (40:36) The Fatal Mistake Founders Make (41:24) The Fight Between Peter Thiel and Sequoia (43:03) The Explosion of Farmville (45:45) Zynga's Near-Death Experience on Facebook (48:36) Why Failure Machines Reveal Your Best Ideas (49:28) The Thing that Almost Killed Words with Friends (53:05) Why the Minimum Viable Product Approach is Hurting You (54:03) Building Fast is More Important than Building Right (56:19) How Zynga Missed Their Instagram Moment (58:50) Your Company Should Be a Democratic Dictatorship (1:02:25) How to Build a Meritocracy in Your Company (1:03:44) Jeff Bezos' Invaluable Management Trick (1:05:25) Bezos Hack: Scaling Leadership with Tech Assistants ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter ------ Follow Shane Parrish: X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Follow Mark Pincus LinkedIn: https://www.linkedin.com/in/markpincus/ X: https://x.com/markpinc ------ Thank you to the sponsors for this episode: +CoinShares: Delivering Reason to Digital Asset Investing. https://coinshares.com/ +Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane Check out the Granola Notes +HeyGen is a message-first AI video platform that helps people and AI agents turn ideas into professional video in minutes. Try for free at https://www.heygen.com/ +LMNT: My go-to zero sugar electrolytes — get a free LMNT Sample Pack here: DrinkLMNT.com/TKP Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 10m 28s | ||||||
| 5/19/26 | ![[Outliers] The Hyundai Founder Who Put a Country on His Back episode artwork](https://megaphone.imgix.net/podcasts/f6f18d8e-52e7-11f1-be70-f3a00b01d39b/image/f0cb7c360107f68efff87ed148174a79.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress) [Outliers] The Hyundai Founder Who Put a Country on His Back | Chung Ju-yung built Hyundai because he refused to be stopped. He is known for turning Hyundai into an industrial force that helped transform South Korea. The company built highways, ships, cars, and entire industries. At its peak, Hyundai accounted for 16% of South Korea’s economic output. This episode explores how Chung built Hyundai, how he helped power South Korea’s rise, and how hunger, guilt, discipline, and relentless persistence shaped a man who refused to stop when the path disappeared. ------ Timestamps: (00:00) Introduction (02:40) Running Away from Home (12:15) A Lesson from Bedbugs (17:36) His First Auto Repair Shop (21:22) The Beginning of Hyundai (26:09) The Impact of the Korean War (30:12) The Goryeong Bridge (37:20) Trust and the Korean Government (49:31) Competence Over Connections (55:13) Building a Nation (01:03:00) Building During the Vietnam War (01:10:00) Soyang River Dam (01:14:55) Building an Expressway (01:23:14) Time to Start Making Cars… (01:34:24) …And Ships (01:47:04) The Secret Bid for Jubail (01:57:35) The 1988 Olympics (02:01:33) The Chung Family Dynamic (02:05:00) The Government Crackdown (02:10:00) Crossing the DMZ (02:12:06) Diligence Will Overcome all Difficulties ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter ------ Follow Shane Parrish: X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: +CoinShares: Delivering Reason to Digital Asset Investing. https://coinshares.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 2h 19m 11s | ||||||
| 5/12/26 |  Winston Weinberg: Speed, Stress, and Better Decisions | Winston Weinberg is the CEO and co-founder of Harvey, the AI platform built for the legal industry. In this episode, Winston explains how AI is reshaping legal work, why judgment becomes more valuable as routine work gets automated, and how to build the prioritization muscle required to move faster, stay focused, and make better decisions when everything is changing. He also shares the operating principles behind Harvey’s growth: make decisions faster, treat most choices as two-way doors, use stress to build resilience, prioritize the one thing that matters most and the Google Doc that drives it all. Harvey began with a simple test: take real legal questions, run them through GPT-3, and ask experienced lawyers whether they would send the answers with zero edits. On 86 out of 100 questions, three out of three attorneys said yes. This is a conversation about AI, law, speed, resilience, and building in a world where the bar keeps getting higher. ------ Timestamps: (00:00:00) “The List” that Powers Winston’s $11B Business (00:02:20) How to Say “No” Like a CEO (00:07:26) The 3 Principles for Strong Decision-Making (00:08:18) How Harvey is Changing the Legal World (00:11:36) One Cold Email to Sam Altman that Changed Everything (00:12:56) The Demo Strategy that Shocked Investors (00:17:55) Advice Winston Didn't Take (00:19:34) The Deal that Almost Killed Harvey (00:21:56) How to Build Resilience to Failure (00:24:00) How Winston Hacks His Stress (00:29:36) The Key to Creating a Sense of Urgency on Your Team (00:31:29) The Kinds of People Not to Hire at Startups (00:35:09) How to Screen for Resiliency in Interviews (00:41:49) Winston's Advice for Law Students (00:45:28) Would AI Make a Better Lawyer than a Human? (00:48:54) The Future of Agent-Powered Law Firms (00:49:14) Will AI Cause Law Firms to Shrink? (00:52:45) Can AI-Only Law Firms Exist? (00:54:52) Why Legal Costs Aren't Going Down (00:56:48) Three Principles All Entrepreneurs Need to Follow (01:00:54) How Winston Defines Success ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter ------ Follow Shane Parrish: X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Follow Winston Weinberg LinkedIn: https://www.linkedin.com/in/winston-weinberg/ Harvey: https://www.harvey.ai/blog/author/winston-weinberg ------ Thank you to the sponsors for this episode: +CoinShares: Delivering Reason to Digital Asset Investing. https://coinshares.com/ +Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane Check out the Granola Notes. +HeyGen is a message-first AI video platform that helps people and AI agents turn ideas into professional video in minutes. Try for free at https://www.heygen.com/ +LMNT: My go-to zero sugar electrolytes — get a free LMNT Sample Pack here: DrinkLMNT.com/TKP Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 03m 53s | ||||||
| 4/22/26 |  OpenAI Co-Founder: AI Goes Parabolic! Here's What's Next | Greg Brockman✨ | AI racefuture of AGI+4 | Greg Brockman | Dota 2OpenAI+1 | — | OpenAIAGI+7 | — | 1h 12m 41s | |
| 4/14/26 |  The $25B CEO: Most Leaders Are Setting Goals Way Too Small✨ | leadershipdecision making+3 | Mario Harik | XPO | — | leadershipdecision making+3 | — | 1h 39m 15s | |
| 3/31/26 |  America's Top Principal: AI and The Future of Education✨ | AI in educationK-12 reform+3 | Joe Liemandt | Alpha SchoolTrilogy Software+1 | — | AIeducation+5 | — | 2h 13m 46s | |
| 3/24/26 | ![[Outliers] Harrison McCain: Single-Minded Purpose episode artwork](https://megaphone.imgix.net/podcasts/ef5aca62-26dd-11f1-ba6e-cf10a68282e2/image/8cfd98141f5eceb6f73b2bd3e037ca4d.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress) [Outliers] Harrison McCain: Single-Minded Purpose✨ | entrepreneurshipbusiness strategy+3 | Harrison McCain | McCain FoodsMcDonald's+1 | New BrunswickFlorenceville | Harrison McCainMcCain Foods+7 | — | 39m 29s | |
| 3/17/26 |  Brookfield CEO: AI Bubble, Opportunities, and Risk | Connor Teskey✨ | AIinvestment strategies+4 | Connor Teskey | Brookfield Asset Management | — | AI bubblecapital allocation+5 | — | 1h 25m 27s | |
| 3/10/26 | ![[Outliers] J.W. Marriott: Building an Empire Without a Master Plan episode artwork](https://megaphone.imgix.net/podcasts/7c722ebe-1bfc-11f1-9f5b-bb1176fb7abc/image/6971c23baf065301d4e3d38ccb71470e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress) [Outliers] J.W. Marriott: Building an Empire Without a Master Plan✨ | businessentrepreneurship+3 | — | Marriott | Washington, DC | Marriotthotel empire+3 | — | 39m 21s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 3/3/26 |  The CEO Who Lost 80% of His Company's Value (And Built It Back): Vlad Tenev✨ | business strategyfinancial crisis+3 | Vlad Tenev | Robinhood | — | RobinhoodVlad Tenev+5 | — | 1h 50m 38s | |
| 2/24/26 | ![[Outliers] The Obsession That Built Nike | Phil Knight episode artwork](https://megaphone.imgix.net/podcasts/d6ff8140-0cd1-11f1-86d4-7b36ea448488/image/a169f7e6c9d8bba97f4d3de6c48056f4.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress) [Outliers] The Obsession That Built Nike | Phil Knight✨ | entrepreneurshipbusiness growth+3 | Phil Knight | Nike | — | NikePhil Knight+3 | — | 37m 55s | |
| 2/17/26 |  The $2 Trillion Mind | Nicolai Tangen✨ | sovereign wealth fundsAI revolution+3 | Nicolai Tangen | Norges Bank Investment ManagementElon Musk | — | sovereign wealth fundAI+3 | — | 1h 02m 46s | |
| 2/3/26 |  The Psychology of Power | Michael Ovitz✨ | power dynamicsHollywood+4 | Michael Ovitz | CAA | — | Michael OvitzCAA+5 | — | 1h 36m 01s | |
| 1/27/26 | ![[Outliers] How McDonald’s Took Over America | Ray Kroc episode artwork](https://megaphone.imgix.net/podcasts/d0322c9e-fafe-11f0-9d3a-33cd8954a249/image/b6e608ebb74a48e538e9a5b28089e4e7.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress) [Outliers] How McDonald’s Took Over America | Ray Kroc | Ray Kroc turned McDonald’s from a single roadside restaurant into a system built to scale. At 52, after decades selling paper cups and milkshake machines, he opened the first McDonald’s in 1955 and helped grow it to nearly 8,000 restaurants worldwide. This Outliers episode breaks down how standards, execution, franchising, and real estate created a business machine built to last. ----- Approximate Timestamps: (00:00) Introduction (01:46) Turning Dreams Into Action (10:05) The Multimixer (15:51) America's Roadside Revolution (22:58) Building the Machine (32:14) What Ray Kroc Really Built (43:12) Epilogue: Grinding it Out ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter ------ Follow Shane Parrish: X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 50m 20s | ||||||
| 1/20/26 |  Morgan Housel: Wealth is What You Have Minus What You Want | Morgan Housel breaks down the exact framework he uses to build wealth, minimize financial stress, and buy freedom. While most financial advice focuses on how to get rich, Morgan explains why the skills needed to stay rich are completely different. You will learn why "boring" investing beats complex strategies, how to avoid the social traps that destroy wealth, and the specific equation for finding contentment. Morgan Housel is a partner at Collaborative Fund and the bestselling author of The Psychology of Money. Enjoy! ----- Approximate Timestamps: (00:00) Trailer/Introduction (00:58) What Drives You? (04:50) What Can Money Do For Us? (07:22) Happiness vs. Satisfaction (11:45) Becoming Financially Independent (14:40) Survival and Contrast (20:16) Ad Break (21:05) Investing: Can You Beat the Market? (22:32) When Is The Right Time To Buy a House? (26:45) Housing Affordability and Equity (28:39) Step by Step Investing (35:08) Eras of Life and Spending In Those Eras (43:50) Raising Kids With Money (48:46) Social Media: Expectations and Comparison (55:46) Lessons From the Vanderbilts (01:01:21) Learning From Others Spending Habits (01:07:51) Lessons From History: Depressions, Panics, Downturns (01:11:40) Net Worth in Cash (01:14:20) Passive Income and Financial Independence (01:25:58) Massive Success: Doing It All Again (01:32:27) What Should You Optimize For? (01:38:24) What Do You Splurge On? (01:40:38) What Can History Teach Us About Inflation? (01:47:46) Index Funds Allocation (01:53:36) What Is Success For You? ----- This episode of the Knowledge Project is for informational purposes only. The views and opinions expressed by Shane Parrish or our guests are solely their own. Nothing in this conversation should be considered investment advice, financial guidance, or a recommendation to buy or sell any security. Always do your own due diligence or consult with a qualified financial advisor before making investment decisions. It's time to listen and learn. ----- Psychology of Money: https://geni.us/my3K Morgan Housel X: https://x.com/morganhousel Website: https://www.morganhousel.com/ ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter------ Follow Shane Parrish: X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane Check out the Granola Notes here. Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 57m 55s | ||||||
| 1/13/26 | ![The Multidisciplinary Approach to Thinking | Peter D. Kaufman [Outliers] episode artwork](https://megaphone.imgix.net/podcasts/fca3a480-eda5-11f0-a112-bf33c8952bcc/image/f25a06b7cbc05877eb4a9ca9dc83bb30.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress) The Multidisciplinary Approach to Thinking | Peter D. Kaufman [Outliers] | Peter D. Kaufman is the Chairman and CEO of GlenAir, the editor of Poor Charlie’s Almanack, and was a decades-long friend of Charlie Munger. In a talk that was never meant to be made public, one of the world's greatest business minds reveals the secrets to multidisciplinary thinking. Peter allowed the complete talk to be transcribed and posted on FS. ----- Approximate Timestamps: (00:00) Introduction (01:49) Why is Multidisciplinary Thinking Important? (07:27) How The World Works (18:39) The Biggest Blind Spots in Business (22:05) You Only Get One Life ----- Dive into Mental Models: https://fs.blog/tgmm/ ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter ------ Follow Shane Parrish: X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 26m 04s | ||||||
| 1/1/26 |  How to Build Good Habits & Break Bad Ones | James Clear | James Clear is the author of Atomic Habits, a global bestseller that has shaped how millions of people think about habits, consistency, and long-term change. In this conversation, James explains how habits shape identity, why progress often stays invisible before it compounds, and how to design your environment so good behavior becomes the default. You will learn how to stay consistent when motivation fades, stop quitting too early, and build habits that work across different seasons of life. ----- Approximate Timestamps: (00:00) Introduction (00:56) The Role of Identity in Habit Formation (03:38) Lack of Patience Changes the Outcome (07:20) Seeing Invisible Progress (09:58) Why Do We Change What's Working? (13:46) Creating Conditions for Success (17:44) Finding the Confidence to Start (23:55) Playing to Win vs. Playing Not to Lose (26:29) Internal Sayings to Live By (30:36) Reputation (34:32) Positioning in Business and Life (44:36) Investment Philosophy (47:18) Turning Reading Habits into Action (50:31) Taking Notes While Reading... (52:36) ...And Then What? (56:06) Maintaining Focus on What You Want (58:01) Lessons on Filtering Opportunities (01:06:06) Longevity of Content (01:07:21) Sequencing Through the Eras of Your Life (01:11:22) What is a Habit? (01:13:03) Is a Habit Working For You or Against You? (01:15:20) Evaluation Framework for Habits (01:18:32) Building or Replacing a Habit (01:22:19) Social Media Detox (01:25:34) The Most Important Upstream Habits to Create (01:29:58) Relationship Check-In (01:30:57) Thoughts on Popular Habits (01:37:31) Become Stronger Than Your Feelings (01:42:59) When Should You Deep Dive into an Idea (01:48:12) Complexity vs. Simplicity (01:54:40) Consistency vs. Intensity (02:01:11) Learning New Subjects as an Adult (02:06:40) Prioritization (02:11:53) What is Success For You? ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter ------ Follow Shane Parrish:X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 2h 17m 26s | ||||||
| 12/30/25 |  The Outlier Playbook: The Patterns Behind Enduring Success | What do some of the greatest outliers in business history have in common? For the past year, I’ve been sharing the stories of history's greatest outliers like James Dyson, Estée Lauder, Sol Price, Henry Singleton, Les Schwab, Rose Blumkin, Jim Clayton, and Andrew Mellon. These are names that deserve to be studied, but rarely are. This episode explores the mindsets, systems and patterns history’s most notable outliers used to turn adversity into long-term advantage. ----- Approximate Timestamps: (00:00) - Introduction (01:51) - Part 1: A Taste for Saltwater (09:20) - Part 2: Do it now (17:40) Ad Break (19:37) - Part 3: Systems to Scale (30:51) - Part 4: Understand What Really Matters ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter ------ Follow Shane Parrish:X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: .tech domains: Nothing says tech like being on .tech https://get.tech/ reMarkable: Get your paper tablet at https://www.reMarkable.com today ----- This episode is for informational purposes only. Learn more about your ad choices. Visit megaphone.fm/adchoices | 40m 36s | ||||||
| 12/27/25 |  Pierre Poilievre on the Role of Government, Freedom, and Affordability | This week, we're releasing a special episode of TKP with Pierre Poilievre. While we don't often tackle politics on the show, we are trying to improve political discourse by offering a platform for both sides to speak with depth and nuance. This episode covers the economy, media, free speech, immigration, corporate subsidies, and more. (And before you ask, the same invite was extended to both Pierre and Prime Minister Mark Carney). ----- Approximate Timestamps: (00:00) Introduction (01:31) What is the Role of Government? (03:31) Canadian National Identity (05:52) Canada's Global Role (07:33) Immigration: Problems & Solutions (09:37) What's Going Right? (14:50) Second & Third Order Consequences (17:52) Government Spending & Economic Prospects (20:05) Positioning: Canada & the United States (24:36) Canada & Foreign Companies (26:57) Fighting for Canada Long Term (30:05) Weaponized Complexity (31:52) What Role Does the Media Play? (37:49) Rapid Fire: Get to Know Pierre (47:44) Maintaining Hope in Politics (49:06) The Drug Crisis (54:00) Bringing Hope into 2026 ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership ----- Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter ----- Follow Shane Parrish:X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 56m 40s | ||||||
| 12/23/25 |  Be Your Best in 2026: The Most Important Lessons from The Knowledge Project (2025) | The Knowledge Project closes 2025 with a look back at the most meaningful conversations of the year. Featuring insights from some of our most impactful episodes, this collection brings together practical insights on decision-making, leadership, preparation, relationships, trust, and performance. This episode features insights from world-class investor Alfred Lin, tech founder and operator Bret Taylor, behavioral scientist Logan Ury, legendary NFL coach Bill Belichick, former PepsiCo CEO Indra Nooyi, disciplined value investor Anthony Scilipoti, trust and communication expert Lulu Cheng Meservey, Shopify President Harley Finkelstein, and performance coach Jim Murphy. These are the insights that help you prepare better, make clearer decisions, and build momentum for the year ahead. Thank you for listening and we can't wait to see you next year. ----- Approximate Timestamps: (00:00) Introduction (01:32) Alfred Lin: Inputs vs Outputs - Daily Routines and Priorities (08:05) Bret Taylor: Founder Mode (Accountability vs. Caricature) (19:43) Ad Break (21:58) Logan Ury: Navigating Relationships and Attachments (29:04) Bill Belichick: Preparation and Success In Life And The NFL (38:33) Indra Nooyi: Delivering a Message That Gets Heard (43:36) Anthony Scilipoti: Don’t Rely on AI, You Still Have to Put the Work In (52:11) Lulu Cheng Meservey: Engineering Trust and Building Confidence That Others Can Believe In (57:53) Harley Finkelstein: Overcoming Failure + The Hard Work Behind the Life You Want (1:05:15) Jim Murphy: Performance Habits of Successful People ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership------Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter------ Follow Shane Parrish:X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 10m 45s | ||||||
| 12/16/25 | ![[Outliers] Bernie Marcus: The Home Depot Story episode artwork](https://megaphone.imgix.net/podcasts/33f78974-da28-11f0-922d-8fedbd7bbd6a/image/459cd297fd865ff17e963c9052a0b228.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress) [Outliers] Bernie Marcus: The Home Depot Story | Bernie Marcus is the co-founder and former CEO of Home Depot. This is how he built a culture of ownership, kept going when everyone turned him down, nearly lost it all, and created one of the most successful retailers in history. ----- Approximate Timestamps: (00:00) Introduction (02:00) Part 1: An Accidental Miracle (09:29) Part 2: A Golden Horseshoe Kick (25:49) Part 3: Building From Nothing (38:53) Part 4: Orange Everywhere (49:40) Part 5: The Legacy (54:17) Lessons ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership------Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter------ Follow Shane Parrish:X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: .tech domains: Nothing says tech like being on .tech https://get.tech/ reMarkable: Get your paper tablet at https://www.reMarkable.com today ----- Sources: Marcus, Bernie, and Arthur Blank. Built from Scratch: How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion. New York: Crown Business, 1999. Best Practice Institute. "Bernie Marcus Interview." YouTube video. https://www.youtube.com/watch?v=KNP0YYDi1FY. ----- This episode is for informational purposes only. Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 00m 47s | ||||||
| 12/9/25 |  How to Think Like a World-Class Marketer | Rory Sutherland | Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world’s leading advertising strategist. He spent almost four decades as Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design shape real-world behavior. +Rory was previously on the show, check out episode 19. ----- Approximate Chapters: (00:00) Introduction (01:31) AI and Decision Making (03:48) Are We Looking for Efficiency in the Wrong Place? (15:52) Ad Break (18:09) Ice Cold Beer Thought Experiment (19:56) Trust and Manipulation (27:15) Dyson Customer Experience and 'Brand Quake' (29:21) Customer Value Thinking (34:28) Why Is Dyson So Effective at Marketing? (36:28) Ad Break (38:51) Map/Territory Problem in Business (39:27) The Problem with Shareholders (42:29) The Problem with 'Tech Bro' Decision Making (45:14) Warren Buffett’s Approach to Choosing Management (47:52) John Bragg’s Approach to Buying Infrastructure (51:23) High Trust vs Low Trust Societies (58:45) What Can We Learn from the Mad Men Era of Marketing (1:03:59) The Danger of Bad Marketing (1:17:47) Navigating Cancel Culture with Common Sense (1:29:59) Signalling to Ourselves When We Purchase Something (1:39:06) Changing of Societal Norms (1:43:27) How to Write Good Copy (1:56:30) What Is Success for You? ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership------Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter------ Follow Shane Parrish:X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today .tech domains: Nothing says tech like being on .tech https://get.tech/ Shopify: https://shopify.com/knowledgeproject Learn more about your ad choices. Visit megaphone.fm/adchoices | 2h 01m 07s | ||||||
| 12/2/25 | ![Mary Kay Ash: The Greatest Salesperson In History [Outliers] episode artwork](https://megaphone.imgix.net/podcasts/e183b016-cec7-11f0-90ea-27c38ce45de8/image/961fd8c91fe4552d9e0f937409541143.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress) Mary Kay Ash: The Greatest Salesperson In History [Outliers] | How do you get ordinary people to achieve extraordinary results? Mary Kay Ash built a two-billion-dollar company by solving that specific problem. After watching men she trained get promoted above her for double the salary, she quit to build a company based on a radical idea: meritocracy. This episode breaks down how she did it. You’ll learn her twenty-three leadership lessons, why pink Cadillacs outperformed raises, and the fundamentals of incentives, recognition, and human motivation that work in any business. ----- Approximate Chapters: (00:00) Introduction (02:25)Part 1: You Can Do It, Mary Kay (21:35)Part 2: Mary Kay Cosmetics (36:45)Part 3: The System (53:44)Epilogue: The Legacy (55:16)Mary Kay’s 23 Lessons ----- Upgrade: Get hand-edited transcripts and an ad-free experience, and so much more. Learn more @ fs.blog/membership ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. See what you're missing: fs.blog/newsletter ------ Follow Shane Parrish X @ShaneAParrish Insta @farnamstreet LinkedIn Shane Parrish ------ This episode is for informational purposes only. Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 03m 41s | ||||||
| 11/25/25 |  7 Principles of Inner Excellence to Stay Calm Under Fire | Jim Murphy | Top Performance Coach Jim Murphy reveals how to eliminate fear, master pressure, and unlock elite performance. Jim spent 5 years writing Inner Excellence, the mental toughness manual that shot from obscurity to #1 New York Times bestseller overnight when star athlete A.J. Brown was caught reading it on the sidelines of a NFL playoff game. A personal coach to professional baseball players and Olympic athletes, he teaches how extraordinary performance and a meaningful life follow the exact same path. ----- Approximate Chapters: (00:00) Introduction (01:01) The Three Elements of Inner Excellence (04:36) Before Fame (05:42) Discovery: When A.J. Brown Read ‘Inner Excellence’ on TV (12:01) Powering Your Life With Clean Fuel vs. Dirty Fuel (16:26) Ad Break (22:34) Why You Avoid Life by Keeping 'Busy' (25:39) Purpose in Life and How He Found Religion (31:09) The Interaction of Ego, Self-Centeredness, and Self-Confidence (33:59) How to Navigate Failure and Learn From It (41:43) Dealing With Comparison in the Modern World (47:34) Discovering Your Inner Excellence (51:25) Does Success Equal Happiness? (55:00) Feeling Guilt or FOMO About Life Choices (01:01:21) Changing Your Focus to Get Through Challenging Goals (01:05:40) Choices Are Hard to Act On, Rules Are Not (01:10:40) Daily Mantras for Success (01:12:15) Is the Best Possible Life Driven by Ambition or Love? (01:14:52) Why Do We Train Our Bodies but Don’t Train Our Minds? (01:15:38) What Is Success for You? ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership------Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter------ Follow Shane Parrish:X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 17m 32s | ||||||
Showing 25 of 280
Sponsor Intelligence
Sign in to see which brands sponsor this podcast, their ad offers, and promo codes.
Similar Audience Demographics
Podcasts that attract a similar listener profile
Chart Positions
47 placements across 47 markets.
Chart Positions
47 placements across 47 markets.