Building Upward News from ZERO to 300,000 Readers with Ariel David

About this episode

Ariel David discusses the strategies behind growing Upward News to a large readership through effective audience engagement.

Ariel David credits Upward News's success to one powerful strategy: building an engaged, loyal email list. As the founder and Editor-in-Chief of Upward News, Ariel has grown the platform to over 400,000 readers across social media, providing must-know U.S. news and insights. In This Episode We Cover: ((00:00) The Power of an Owned Audience (06:37) Building Trust in Independent Journalism r (20:02) Challenges in Journalism and Censorship (26:34) The Evolution of Instagram Growth Tactics (33:07) Understanding Lead Indicators in Social Media (39:45) Bias in The New York Times Opinion Section (46:30) Unexpected Benefits of Content Creation (53:18) Passion Over Networking This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

People in this episode

Host: Louis Shulman

Guest: Ariel David

Topics covered

• email marketing
• independent journalism
• social media growth
• audience engagement
• content creation
• journalism challenges

Keywords

• Upward News
• email list
• journalism
• social media
• audience trust
• content strategy
• censorship
• Instagram growth
• bias

Mentioned in this episode

Organizations: Upward News, The New York Times

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