Jimmy John's Sandwich Scarf, Jollibee Pocket Tees & Moon Pie Eclipse Kit Fail

About this episode

The episode discusses various creative merchandise launches by brands and the importance of aligning products with seasonal events.

Jimmy John's Capri salami pesto sandwich-inspired silk scarf is expensive at $75, but versatile and some proceeds go to their foundation. Applebee's introduced Bacardi tropical rum buckets, though you can't take them home. Jollibee Foods launched a merch line with cool items like an all-over print tote bag and shirts with printed pockets in sizes up to 5X for the same base price. Brands like Krispy Kreme, Snapple, Sun Chips, Blue Moon beer, and Moon Pies have creative eclipse-themed products and gimmicks. I'm disappointed that the advertised Moon Pie "solar eclipse survival kit" didn't actually include eclipse glasses. Brands can create themed merch and promotions tied to seasonal events, limited-time offerings, or special occurrences to drive interest and sales. The key takeaway is finding creative ways to align your brand with happenings that capture people's attention. Catch this show every week: https://bigpromo.live/youtube --- Shop your swag at http://bigpromo.link For this month's code, go to https://bigpromo.link/code --- 0:00 This week's topics: 0:49 Jimmy John’s Is Dropping a Sandwich-Inspired Silk Scarf…

People in this episode

Host: Rich Graham

Topics covered

• merchandise
• branding
• seasonal promotions
• food and beverage
• creative marketing

Keywords

• Jimmy John's
• Applebee's
• Jollibee
• merchandise
• seasonal events
• branding
• marketing

Mentioned in this episode

Organizations: Jimmy John's, Applebee's, Jollibee Foods, Krispy Kreme, Snapple, Sun Chips, Blue Moon beer

Products: Capri salami pesto sandwich-inspired silk scarf, Bacardi tropical rum buckets, all-over print tote bag, shirts with printed pockets, Moon Pie, solar eclipse survival kit

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