92. How to Really Use AI in Your GTM Team

92. How to Really Use AI in Your GTM Team

From The Operations Room: A Podcast for COO’s by Bethany Ayers & Brandon Mensinga

February 19, 2026 · 47 min · Season 2 · Episode 92

About this episode

The episode discusses the effective use of AI in go-to-market teams with guest Donna McCurley.

In this episode we discuss: How to really use AI in your GTM team. We are joined by Donna McCurley, Creator of the AI Sales Operating System™ (AiSOS). Love The Operations Room? Please support us by rating and reviewing it here . We chat about the following with Donna McCurley: Who should actually “own” AI inside your GTM function — and what happens if nobody does? What does real AI governance look like in practice — beyond policies and buzzwords? Are AI agents creating hidden shadow systems inside your organisation? Why are most AI rollouts in sales failing to drive measurable revenue impact? How do you move from AI experimentation to a true AI sales operating system? References https://www.linkedin.com/in/donnamccurley/ Biography Donna McCurley is the creator of the **AI Sales Operating System™ (AiSOS)** and a go-to advisor for SaaS revenue teams who want to turn AI from “extra noise” into a real growth engine. She leads Global Sales Enablement teams and has helped 100s of sellers cut out busywork, triple their pipeline coverage, and adopt AI workflows that actually stick. With a background that spans classroom teaching, Fortune 500 enablement leadership, and consulting with…

People in this episode

Hosts: Bethany Ayers, Brandon Mensinga

Guest: Donna McCurley

Topics covered

  • AI in sales
  • GTM strategy
  • AI governance
  • AI implementation
  • Sales enablement
  • Revenue impact

Keywords

  • AI
  • GTM team
  • sales
  • revenue
  • governance
  • implementation
  • shadow systems
  • experimentation

Mentioned in this episode

Organizations: McAfee, HPe, Microsoft, ChatGPT, Gong, SalesLoft

Products: AI Sales Operating System™ (AiSOS)

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