Ep. 27: Navigating the Promise of Programmatic Advertising

About this episode

The episode explores the complexities and challenges of programmatic advertising with insights from Jon Wallett.

In this episode of The Pub Way podcast, hosts Tina and Mike, welcome Jon Wallett (Seedtag’s VP of Sales East Coast) to explore the complexities of programmatic advertising. They discuss the initial promises of one-to-one targeting and efficiency, the disconnect between these promises and the realities faced by marketers, and the challenges of audience targeting and transparency. Interested in being a guest? Contact us: thepubwaypodcast.com/contact

People in this episode

Hosts: Tina, Mike

Guest: Jon Wallett

Topics covered

• programmatic advertising
• one-to-one targeting
• audience targeting
• marketing challenges
• transparency

Keywords

• programmatic advertising
• targeting
• efficiency
• marketing
• transparency
• audience

Mentioned in this episode

Organizations: Seedtag

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