Ep. 33: Ad Innovation in Live Sports Streaming

About this episode

Mike and Tina discuss ad innovation in live sports streaming with guest Scott Young, exploring challenges and industry standards.

Mike and Tina welcome Scott Young, Co-Founder and Chief Product Officer at Transmit, to discuss the evolution and innovation in streaming, particularly in live sports. Scott shares his extensive background in digital advertising and the challenges faced in monetizing live sports streaming. They also explore the operational challenges within FAST channels and the need for standardization in the industry. Scott’s Book recommendation: The Stargate Chronicles: Memoirs of a Psychic Spy (Joseph McMoneagle, 2002) Interested in being a guest? Contact us: thepubwaypodcast.com/contact

People in this episode

Hosts: Mike, Tina

Guest: Scott Young

Topics covered

• ad innovation
• live sports streaming
• digital advertising
• monetization challenges
• FAST channels
• industry standardization

Keywords

• ad innovation
• live sports
• streaming
• digital advertising
• monetization
• FAST channels
• standardization

Mentioned in this episode

Organizations: Transmit

Books & works: The Stargate Chronicles: Memoirs of a Psychic Spy

Places: thepubwaypodcast.com

More episodes of The Pub Way: An AdTech Podcast for Media Leaders

• Episode 36: #SheSpeaksAdTech: Lessons That Move Us Forward · March 26, 2026 · 53 min
• Ep. 35: Balancing Brand Safety, UX & Monetization in an AI-Driven News Era · January 29, 2026 · 32 min
• Ep. 34: Beyond Blocklists: How AI and Curation Are Redefining Brand Safety · November 4, 2025 · 41 min
• Ep. 32: AWS RTB Fabric Unpacked: The Next Chapter in Programmatic Evolution · October 23, 2025 · 40 min
• Ep. 31: Aditude: Harnessing AI for Publisher Success · October 6, 2025 · 36 min
• Ep. 30: The Agentic Evolution of Contextual Advertising · September 22, 2025 · 28 min