Ep. 32: AWS RTB Fabric Unpacked: The Next Chapter in Programmatic Evolution

About this episode

Stephanie Layser discusses the launch of AWS RTB Fabric and its impact on programmatic advertising.

In this episode of The Pub Way podcast, Tina and Mike welcome Stephanie Layser, Global Head of Publisher Ad Tech Solutions at Amazon Web Services (AWS). Stephanie shares exclusive insights on the launch of AWS RTB Fabric, a fully managed, cloud-native framework that simplifies integrations, reduces latency and infrastructure costs, and powers faster real-time bidding. The conversation also explores agentic workflows, the future of ad serving, and how AWS is helping publishers innovate with AI to build smarter, more efficient monetization strategies. Interested in being a guest? Contact us: thepubwaypodcast.com/contact

People in this episode

Hosts: Tina, Mike

Guest: Stephanie Layser

Topics covered

• programmatic advertising
• real-time bidding
• ad tech
• cloud solutions
• AI in advertising

Keywords

• AWS RTB Fabric
• real-time bidding
• ad tech solutions
• cloud-native framework
• publisher monetization

Mentioned in this episode

Organizations: Amazon Web Services

Products: AWS RTB Fabric

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