Ep. 29: LG Ad Solutions: Exploring CTV & Digital Identity

About this episode

The episode features a discussion with Mike Brooks from LG Ad Solutions about the transition to connected TV and the implications for digital identity.

In this episode of The Pub Way podcast, Tina and Mike welcome Mike Brooks, Global Head of Business Development and Partnerships at LG Ad Solutions. They explore the evolving landscape of connected TV (CTV) and digital identity formats, the transition from mobile advertising to CTV, and the challenges and opportunities that arise in this new environment. Brooks shares valuable insights for media planners and newcomers to the industry, emphasizing the importance of taking risks and building relationships. Interested in being a guest? Contact us: thepubwaypodcast.com/contact

People in this episode

Hosts: Tina, Mike

Guest: Mike Brooks

Topics covered

• connected TV
• digital identity
• mobile advertising
• media planning
• business development

Keywords

• CTV
• digital identity
• advertising
• media planners
• business development

Mentioned in this episode

Organizations: LG Ad Solutions

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