Ep. 30: The Agentic Evolution of Contextual Advertising

About this episode

Tina and Mike discuss the evolution of adtech with Brendan Norman, focusing on contextual advertising and the impact of AI.

In this episode of The Pub Way podcast, Tina and Mike discuss the evolving landscape of adtech with Brendan Norman, Co-Founder and CEO of Classify. They explore the decline of traditional taxonomies, the rise of agentic experiences driven by AI, and the importance of contextual targeting. They also cover the challenges of accessibility and governance in the industry, the need for sustainability, and strategies for publishers to prepare for Q4. Interested in being a guest? Contact us: thepubwaypodcast.com/contact

People in this episode

Hosts: Tina, Mike

Guest: Brendan Norman

Topics covered

• contextual advertising
• adtech evolution
• AI-driven experiences
• sustainability in advertising
• publisher strategies
• accessibility challenges

Keywords

• contextual targeting
• adtech
• AI
• sustainability
• publisher strategies
• accessibility
• governance

Mentioned in this episode

Organizations: Classify

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