The RevOps Review

In this episode, Jeff talks with Pedrum Khosravi, Senior Director of Growth Operations at Paytient, about how to connect GTM work directly to business outcomes. They dig into building a usable revenue model, mapping initiatives to the right KPIs, using AI for enrichment and handoffs in tools like HubSpot, and why RevOps leaders should take more high-upside risks to truly move the needle.

Jeff sits down with Mat Rodriguez to explore how RevOps turns guesswork into predictable revenue. They dig into why forecasting breaks down without data discipline, how owning Salesforce as a true source of truth changes the quality of forecast conversations, and what it takes to build operational rigor without slowing the business down.The conversation also covers the role of alignment in driving GTM execution, from narrowing ICPs and coordinating account plans to creating SLAs that improve top-of-funnel credibility. If you’re looking to replace reactive forecasting with confidence and bring your GTM teams into real alignment, this episode delivers practical, hard-earned lessons.

Jeff sits down with Gaurav Agarwal to unpack how first principles thinking helps leaders build repeatable growth without falling back on stale playbooks. They dig into the mechanics of a revenue machine, generate demand, close demand, grow customers, and how ClickUp has evolved from pure PLG to sales-assist and into true sales-led growth.Gaurav also shares a sharp POV on AI agents: where they drive real productivity, why “more output” can create misalignment and “slop,” and what operators must do to keep teams (and agents) pulling in the same direction. If you’re navigating GTM strategy, annual planning, or the AI era of execution, this one’s packed with frameworks you’ll actually use.

Jeff sits down with Brandon Bienstock to explore how a strong operating cadence turns RevOps into the engine of a high-trust GTM. They unpack the four core rhythms and how democratising insights creates alignment across the entire revenue team.Brandon shares why scorecards should prioritise quality over vanity metrics, why simple comp plans drive the best behaviour, and why great RevOps leaders “walk the floor” to truly understand how reps sell.If you're tightening your GTM motion or refreshing your operating rhythm for next year, this episode is well worth your time.

In this episode, Cliff Hawkins, Senior Director of Revenue Operations at Level AI, shares how he’s reimagining RevOps by blending community, experimentation, and automation. Cliff walks through how his team built custom AI workflows to summarise every customer interaction, cutting manual effort while boosting visibility for sales and success teams. He also dives into why outbound isn’t dead, the importance of hyper-personalisation in crowded markets, and how “doing more with less” is shaping org design and new roles like the go‑to‑market engineer. This conversation is packed with real, tested playbooks you can apply to your own role right now.

In this episode, Kristina McMillan, Executive in Residence at Scale Venture Partners, shares what she’s seeing across Scale’s portfolio when it comes to AI adoption in revenue teams. From the rise of the go-to-market engineer to the three levels of AI maturity, Kristina breaks down what’s working, what’s hype, and why RevOps needs to lead with strategy, not just tools. We also get into AI’s real impact on metrics like ARR per employee, the role of internal AI hackathons, and how top teams are choosing between building and buying. If you’re feeling overwhelmed by the pace of change, this episode will give you clarity and a tactical playbook.